Field Marketing Manager
ReplicantSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 5 years of experience in field marketing, with a proven track record of driving pipeline growth and revenue. Strong analytical skills and a data-driven approach to marketing are essential, as is the ability to coordinate and execute events, including trade shows and webinars. Experience with ABM strategies and partner marketing efforts is preferred.
Responsibilities
As a Field Marketing Manager, you will be responsible for planning, coordinating, and executing in-person and virtual events to drive pipeline and revenue, collaborating closely with marketing and sales teams to create integrated marketing programs. You will also work with demand generation and digital marketing teams to amplify field programs, measure and report on campaign performance, execute lead nurture strategies, attend trade shows and events, create and execute high-performing marketing programs, understand and deploy different strategies to reach prospects, set goals and define metrics, monitor campaign metrics, conduct post-campaign evaluations, evaluate and grow partner demand generation opportunities, and build relationships with vendors and associations.
Skills
Event Planning
Demand Generation
Digital Marketing
ABM Strategies
Partner Marketing
Campaign Management
Trade Shows
Webinars
Data-Driven Marketing
Sales Alignment
PerformYard
Performance management software for midsize organizations
About PerformYard
PerformYard provides software solutions aimed at improving performance management for midsize organizations. Their tools facilitate performance reviews, goal management, and continuous feedback, making it easier for HR departments to implement effective systems. The software is designed to be user-friendly, promoting a culture of continuous improvement within organizations. PerformYard primarily serves midsize companies across various industries, offering a Software-as-a-Service (SaaS) model with flexible pricing tiers based on features and user count. This approach allows clients to select plans that suit their needs and budget, while also providing demos and customer support to enhance user experience. The company's goal is to enhance employee performance management, helping both employees and organizations reach their full potential.
Key Metrics
Arlington, VirginiaHeadquarters
2013Year Founded
$94.2MTotal Funding
LATE_VCCompany Stage
Consulting, Enterprise SoftwareIndustries
51-200Employees