Field Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Job Type: Field Marketing Manager
• Description: PerformYard is seeking a proactive and results-oriented Field Marketing Manager to join their fast-growing, category-leading SaaS company. This role is responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. The Field Marketing Manager will build integrated marketing programs leveraging field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts. The goal is to create high-value touchpoints that lead directly to product demos for the sales team, contributing to pipeline growth and revenue. This is a 100% Remote position.

Requirements

• Proactive and results-oriented marketer
• Understanding of how to align marketing initiatives with sales objectives
• Ability to drive measurable business outcomes
• Experience with event planning and execution (in-person and virtual)
• Knowledge of demand generation, digital marketing, and ABM strategies
• Data-driven approach to marketing

Responsibilities

• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Collaborate with demand generation and digital marketing teams to amplify field programs through digital channels (email, paid media, social campaigns).
• Measure and report on campaign performance using key marketing KPIs (MQLs, demos, conversion rate, ROI).
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive demos for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach focused on driving pipeline and revenue.
• Deploy strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity.
• Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Evaluate and grow partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration.

Company Information

• PerformYard is a category-leading SaaS company with a product that drives employee performance. Their vision is to change how performance is managed and measured in organizations.