Field Marketing Manager at Cognite

Oslo, Oslo, Norway

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Oil & Gas, Chemicals, Pharmaceuticals, Manufacturing, EnergyIndustries

Requirements

Proactive, results-oriented marketer
Understands how to align marketing initiatives with sales objectives to drive measurable business outcomes
Ability to create regional marketing plans with annual, quarterly, and monthly views to deliver on key KPIs for pipeline and revenue targets
Experience planning, coordinating, and executing in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars
Ability to work closely with marketing, sales, demand generation, and digital marketing teams
Comfortable meeting weekly with regional sales teams and leadership to share updates, MQLs, funnel conversion, and insights
Skilled in measuring and reporting campaign performance using KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence, and ROI
Proficient in Salesforce for campaign/event attribution
Experience executing lead nurture and follow-up strategies in partnership with lifecycle marketing, SDRs, and account executives
Willingness to attend trade shows and events
Data-driven approach to creating and executing high-performing marketing programs focused on pipeline and revenue growth

Responsibilities

Ideate, facilitate, and execute campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition
Drive field engagement with integrated marketing programs leveraging field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers
Act as the primary liaison between marketing and the field team to drive prospect and customer engagement across teams
Create high-value touch points that lead to qualified opportunities and accelerate deals in the pipeline for the sales team
Create regional marketing plans with annual, quarterly, and monthly views to deliver on key KPIs to meet pipeline and revenue targets
Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars, to drive pipeline and revenue
Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
Meet weekly with regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion, and insights
Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence, and ROI
Work with sales to ensure proper campaign/event attribution in Salesforce
Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives
Attend trade shows and events to market the product and drive qualified opportunities for the sales team
Create and execute high-performing marketing programs using a data-driven approach focused on driving pipeline and revenue, understanding and deploying strategies to reach new prospects and drive expansion

Skills

Demand Generation

Pipeline Growth

ABM

Trade Shows

Field Events

Digital Campaigns

Partner Marketing

Account Upsell

Brand Recognition

Field Marketing

Cognite

Industrial data management for asset-heavy industries

About Cognite

Cognite specializes in managing industrial data and facilitating digital transformation for asset-heavy industries like oil and gas, power and utilities, and manufacturing. Its main product, Cognite Data Fusion, integrates and organizes data from various sources, making it easier for businesses to analyze and utilize this information effectively. This process, known as data contextualization, enhances the relevance of data for better decision-making. Cognite operates on a software-as-a-service (SaaS) model, allowing clients to subscribe to its software, which provides a consistent revenue stream and access to ongoing updates. Additionally, Cognite offers consulting services to assist clients in optimizing their use of the software. The company's goal is to help industries improve their operations through better data management and digital solutions.

Bærum, NorwayHeadquarters

2016Year Founded

$219.2MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Industrial & Manufacturing, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive Compensation + 401(k) with employer matching

Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents

Unlimited PTO + flexibility to enjoy it

Paid Parental Leave Program

Learning & Development Stipends

Global Mobility & Exchange Program

Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices

Risks

Emerging industrial AI startups pose a threat to Cognite's market share.

Geopolitical tensions could disrupt operations in key regions like the Middle East.

Reliance on cloud providers introduces risks related to data security and outages.

Differentiation

Cognite Data Fusion integrates and contextualizes data for asset-heavy industries.

Cognite offers a subscription-based SaaS model, ensuring continuous software updates.

Cognite's solutions enhance safety, sustainability, and efficiency in industrial operations.

Upsides

Cognite's partnership with Google Cloud enhances scalability and security for data management.

The launch of Cognite Embedded opens new innovation avenues for industrial software builders.

Cognite's joint venture with Saudi Aramco expands its influence in the MENA region.

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