Houzz

Field Marketing Associate - Atlanta/Charlotte/Raleigh

United States

$60,000 – $75,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Home Building, Remodeling, SoftwareIndustries

Requirements

Candidates should have at least 3 years of work experience, experience teaching groups in-person about new products or services, confidence in presenting and relationship building, strong people skills, and be a proficient networker. Comfort with cold calling and a results-focused approach are also required. A vehicle for travel is necessary. Experience in the home building or remodeling industries, software marketing, and event planning are preferred.

Responsibilities

The Field Marketing Associate will build awareness and demand for Houzz Pro software within local home building and remodeling communities through in-person education and events. Responsibilities include setting up local educational events, working with local association chapters, leveraging personal networks, generating leads for the sales team, and collaborating with the industry marketing team for support. This role requires approximately 75% travel.

Skills

Field Marketing
Event Planning
Lead Generation
Relationship Building
Public Speaking
Networking
Cold Calling
Software Promotion
Community Outreach
Social Media Marketing
Marketing Materials
Event Execution
Home Building Industry
Remodeling Industry

Houzz

Online platform for home improvement services

About Houzz

Houzz is an online platform focused on home improvement and remodeling. It connects homeowners with professionals such as contractors, architects, and interior designers. Homeowners can browse a directory of professionals to find the right fit for their projects, while professionals can create detailed profiles to market their services. The platform also offers a wealth of inspiration and ideas for homeowners, allowing them to explore different styles and rooms, and connect with local experts. Houzz differentiates itself from competitors by combining a marketing tool, customer relationship management (CRM) system, and project management features into one platform. The company's goal is to facilitate home improvement projects by making it easier for homeowners to find professionals and for professionals to showcase their work.

Palo Alto, CaliforniaHeadquarters
2009Year Founded
$596.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, Enterprise Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Paid Vacation
Home Office Stipend
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Mental Health Support
Professional Development Budget
401(k) Retirement Plan
Health Savings Account/Flexible Spending Account
Wellness Program

Risks

Emerging platforms offering similar services at lower costs threaten Houzz's market share.
DIY home improvement apps may reduce demand for professional services on Houzz.
Economic downturns could negatively impact the home remodeling industry and Houzz's revenue.

Differentiation

Houzz offers the largest residential design database globally, enhancing user inspiration and ideas.
The platform integrates CRM and project management tools for professionals, streamlining their operations.
Houzz's international presence in cities like London and Tokyo broadens its market reach.

Upsides

Houzz Pro's new AI tools enhance project management and reduce costly errors for professionals.
The rise of smart home technology offers Houzz opportunities to expand its product offerings.
Increased demand for biophilic design allows Houzz to feature more nature-inspired ideas.

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