Field Marketing Manager - East

East Meadow, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, B2BIndustries

Requirements

Candidates must have at least 5 years of regional event or field marketing experience in SaaS B2B, with a proven track record of executing in-person, virtual, and hybrid events. The role requires strong analytical skills, familiarity with Salesforce and marketing platforms, exceptional project management abilities, and an understanding of the developer ecosystem and DevOps concepts. Candidates must be located on the East Coast or in the EST timezone and possess the ability to partner effectively with sales teams and align marketing efforts with business goals.

Responsibilities

The Field Marketing Manager will own the end-to-end planning and implementation of field marketing events in the Americas East region, driving awareness, engagement, and pipeline growth. Responsibilities include executing and measuring field marketing programs, leading event management from venue selection to post-event reporting, building partnerships with regional sales leadership, and collaborating with cross-functional teams on localized messaging and content. The role also involves partnering with the marketing team on campaign promotion and follow-up, monitoring key metrics, and providing strategic insights to leadership.

Skills

Field Marketing

Event Management

SaaS B2B Marketing

Virtual Events

In-person Events

Hybrid Events

Pipeline Growth

Marketing Strategy

Campaign Promotion

ROI Analysis

Vendor Management

Logistics

Cross-functional Collaboration

Sales Alignment

LaunchDarkly

Feature management platform for software developers

About LaunchDarkly

LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.

Oakland, CaliforniaHeadquarters

2014Year Founded

$321.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

Risks

Competition from Harness, acquiring Split.io, threatens LaunchDarkly's market share.

Guardian Edition's complexity may confuse customers and complicate sales.

Expansion into the EU region may increase operational costs and regulatory scrutiny.

Differentiation

LaunchDarkly offers advanced feature flagging and experimentation capabilities for progressive delivery.

The platform supports EU data residency, enhancing compliance for European clients.

LaunchDarkly integrates feature management with CI/CD pipelines for seamless software delivery.

Upsides

LaunchDarkly's Galaxy Product Release enhances personalized user experiences and feature optimization.

The appointment of Claire Vo as CPO is expected to drive platform innovation.

Recognition as a Strong Performer by Forrester boosts LaunchDarkly's market credibility.

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