Enterprise Growth Manager at Verkada

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Security, SaaS, TechnologyIndustries

Requirements

At least 4-6+ years of experience in B2B marketing, ideally focusing on specific accounts
Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams
Proficiency in data analysis, knowledge of SQL and Excel preferred
Experience managing large-scale marketing campaigns and optimizing performance
Ability to be on-site at HQ in San Mateo, CA 5 days a week

Responsibilities

Develop and execute strategies that drive pipeline growth through ABM for Fortune 500 companies, managing budget and strategy for a large set of strategic accounts to help sales win logos
Design and manage a scalable, repeatable framework for automated and ABM campaigns, ensuring seamless execution across multiple marketing channels
Own the data strategy for audience segmentation, intent signal identification, and optimization of demand capture programs to create targeted marketing efforts
Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis, running experiments and reporting key metrics
Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success and alignment
Track and analyze key campaign metrics, communicate insights and learnings across departments to drive continuous improvement

Skills

ABM

Account-Based Marketing

Pipeline Generation

Go-to-Market Strategy

B2B Growth

Sales Strategy

Budget Management

Acquisition Strategy

Verkada

Provides integrated security solutions for enterprises

About Verkada

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

San Mateo, CaliforniaHeadquarters

2016Year Founded

$431.8MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

Risks

Increased competition may pressure Verkada's market share and pricing strategies.

Rapid EMEA expansion could strain operational resources and lead to mismanagement.

Integration with multiple partners may introduce security vulnerabilities and challenges.

Differentiation

Verkada offers a unified platform integrating video, access, and environmental monitoring.

Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.

Verkada's solutions are scalable, catering to enterprises of all sizes and sectors.

Upsides

Growing demand for cloud-based security in education boosts Verkada's market potential.

Integration with AI-driven analytics enhances security insights and customer value.

Rising interest from Fortune 500 companies strengthens Verkada's enterprise client base.

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