Botanic Tonics

Director, Sales & Distribution

Remote

$160,000 – $175,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Beverages, Consumer GoodsIndustries

Requirements

Candidates must possess a Bachelor's degree in Business, Marketing, or a related field, with a Master's degree being preferred. A minimum of 7 years of experience in sales and distributor management, particularly within CPG and DSD models, is required. Deep knowledge of the C-Store Channel and a proven track record of driving sales results through distributor or field team leadership are essential. Strong understanding of regional retail dynamics, especially in convenience, gas, and independent channels, along with exceptional communication, coaching, and problem-solving skills, are also necessary.

Responsibilities

The Director of Sales & Distribution is responsible for leading regional sales execution and distributor network performance across the West Region, driving revenue growth through effective deployment, management, and accountability of DSD partners. This role involves supporting strategic market expansion, monitoring sales performance, and serving as a key resource and partner to distributors. Key responsibilities include executing the regional sales strategy, identifying new account opportunities, analyzing sales trends, monitoring progress toward sales targets, managing DSD relationships, evaluating distributor performance, leading onboarding for new distributors, and serving as a primary problem-solver for distributor issues. Additionally, the Director will drive compliance with DSD standards, ensure strong territory management, support sales forecasting, build relationships with key retail accounts and channel partners, and collaborate closely with Sales, Marketing, and Operations teams.

Skills

Sales Strategy
Distribution Network Management
Revenue Growth
Market Expansion
Sales Performance Monitoring
Relationship Building
Operational Discipline

Botanic Tonics

Wellness tonic made from kava and plants

About Botanic Tonics

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.

Santa Monica, CaliforniaHeadquarters
2021Year Founded
VENTURE_UNKNOWNCompany Stage
Food & Agriculture, Healthcare, Consumer GoodsIndustries
51-200Employees

Risks

Increased regulation of kava products due to health concerns.
Rising competition from similar kava-based wellness beverage companies.
Potential supply chain disruptions in the South Pacific and Southeast Asia.

Differentiation

Botanic Tonics offers a unique kava-based wellness tonic as an alcohol alternative.
The company uses traditional plants from the South Pacific and Southeast Asia.
Direct-to-consumer sales model enhances customer engagement and product accessibility.

Upsides

Growing interest in adaptogens and nootropics aligns with Botanic Tonics' offerings.
Sober-curious movement boosts demand for alcohol-free social alternatives.
E-commerce expansion increases market reach for Botanic Tonics.

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