Director, Product Marketing

New York, New York, United States

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$264,000 – $363,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, SaaSIndustries

Requirements

The Director of Product Marketing should be a strategic storyteller with experience launching products at speed and scale, crafting resonant narratives, and leading integrated motions to drive awareness and consideration. They should possess market intelligence, be competitor-aware, and customer-obsessed, and have a strong understanding of the financial operations platform market.

Responsibilities

This role will involve developing and executing comprehensive GTM strategies, leveraging market research and insights to inform product development, partnering with Product, Sales, and other teams to align on product positioning and launch strategies, overseeing the creation of high-impact content, and defining and tracking key performance metrics to assess the success of product marketing initiatives. The Director will also lead and develop a team of product marketers, acting as a player-coach and fostering a culture of innovation and excellence.

Skills

Product Marketing

Go-to-Market Strategy

Product Narratives

Market Differentiation

Strategic Storytelling

Product Launch

Financial Operations

Fintech

Ramp

Corporate card and spend management platform

About Ramp

Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees on card transactions and subscription fees for advanced features. The company's goal is to streamline financial operations for businesses and help them achieve significant cost savings.

New York City, New YorkHeadquarters

2019Year Founded

$1,096.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.

Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.

Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.

Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.

Risks

Increased competition from fintech startups could challenge Ramp's market position.

Economic downturns may reduce business spending, affecting Ramp's revenue streams.

The volatile travel industry poses risks to Ramp's new travel booking services.

Differentiation

Ramp integrates with popular tools like Slack and Workday for seamless financial operations.

The platform offers advanced accounting automations, reducing manual work for finance teams.

Ramp's use of stablecoins and modern financial instruments sets it apart from competitors.

Upsides

Ramp's integration with Workday enhances real-time data syncing and accounting automation.

The partnership with Priceline expands Ramp's services into the growing business travel sector.

Ramp's recent $750 million funding boosts its capacity for innovation and market expansion.

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