Senior Product Marketing Manager
Tremendous155,000 - 185,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
ECommerce, Software, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, along with a minimum of 7 years of product marketing experience, specifically within the SaaS or eCommerce industries. Demonstrated expertise in developing and executing go-to-market strategies, crafting compelling value propositions, and conducting market research is essential. Strong analytical and strategic thinking skills are required, as is the ability to collaborate effectively with cross-functional teams.
Responsibilities
The Senior Product Marketing Manager will be responsible for crafting compelling value propositions and messaging frameworks that highlight product benefits and resonate with customer needs, leading the creation and execution of go-to-market strategies for new product launches and feature releases, conducting market and competitive analyses to pinpoint key target segments and develop detailed customer personas, and developing and delivering essential enablement resources, including sales decks and battle cards, empowering sales teams to effectively communicate product value.
Skills
Product Marketing
Messaging
Go-to-Market Strategy
Product Positioning
Cross-Functional Collaboration
Strategic Planning
Market Analysis
Revenue Growth
Pacvue
eCommerce advertising and sales optimization platform
About Pacvue
Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.
Key Metrics
Seattle, WashingtonHeadquarters
2018Year Founded
$1.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees