Pacvue

Senior Product Marketing Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
ECommerce, Software, Marketing & AdvertisingIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue?

  • Be on the cutting edge: Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
  • Have fun: We have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
  • Learn: From the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.
  • Grow fast: The eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.

About the Role

We are seeking an experienced Senior Product Marketing Manager to drive the success of Pacvue’s innovative product portfolio. You'll be a champion of our products and develop compelling narratives that resonate with our target audience. You'll define positioning, craft impactful messaging, and execute go-to-market strategies that fuel product adoption and revenue growth. You'll be a strategic partner to product management, sales, marketing, and partnerships teams, ensuring cross-functional alignment and success.

Responsibilities

  • Value Proposition & Messaging:
    • Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs.
    • Develop comprehensive messaging frameworks that clearly articulate product features and advantages.
  • Go-to-Market Strategy & Execution:
    • Lead the creation and execution of comprehensive go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines.
  • Market Intelligence & Segmentation:
    • Conduct market and competitive analyses to pinpoint key target segments and develop detailed customer personas, informing strategic product positioning.
  • Cross-Functional Collaboration:
    • Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies.
  • Sales Enablement:
    • Develop and deliver essential enablement resources, including sales decks, battle cards, and one-pagers, empowering sales teams to effectively communicate product value.

Requirements

  • (Details not provided in the original job description)

Application Instructions

  • (Details not provided in the original job description)

Skills

Product Marketing
Messaging
Go-to-Market Strategy
Product Positioning
Cross-Functional Collaboration
Strategic Planning
Market Analysis
Revenue Growth

Pacvue

eCommerce advertising and sales optimization platform

About Pacvue

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Seattle, WashingtonHeadquarters
2018Year Founded
$1.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Holidays
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Pet Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Vacation

Risks

Emerging eCommerce platforms with similar tools could erode Pacvue's market share.
Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.
Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

Differentiation

Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.
The company provides specialized services like Revenue Recovery, enhancing its value proposition.
Pacvue University offers educational resources, supporting client success and satisfaction.

Upsides

AI-driven personalization in eCommerce enhances customer engagement and conversion rates.
Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.
Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

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