Product Marketing Manager, B2B Insuretech Product
Ledger InvestingSalary not specified
- Full Time
- Junior (1 to 2 years)
$175,000 – $200,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree or higher, with a minimum of 5 years of experience in product marketing, preferably within fintech, insurtech, or B2B SaaS companies. Demonstrated success in developing and executing product marketing strategies that drive measurable business outcomes is required, along with experience in market research, competitive analysis, and customer insights methodologies. Strong track record of creating compelling positioning, messaging, and value propositions is also necessary, alongside experience building and leading successful product launches with coordinated go-to-market strategies.
Responsibilities
The Product Marketing Lead will conduct market-informed strategies to effectively communicate Bestow’s value proposition and drive customer acquisition and retention, leading competitive analysis efforts to identify market opportunities and articulate Bestow’s unique differentiators. They will establish and maintain a strong voice-of-customer program, create clear, consistent messaging frameworks, and partner with Product, Marketing, Sales, and Revenue teams to develop coordinated go-to-market strategies for new product launches and feature releases. Furthermore, the role involves building and leading a product marketing function, serving as a bridge between product development and customer-facing teams, and possessing a deep understanding of B2B marketing techniques, sales enablement, and customer journey mapping.
Skills
Market Strategy
Competitive Analysis
Customer Insights
Messaging Frameworks
Positioning
Go-to-Market Strategy
Cross-functional Collaboration
Bestow
Digital platform for life insurance solutions
About Bestow
Bestow offers a digital platform for purchasing life insurance, focusing on making the process quick and easy for individuals. Their technology streamlines the application process using advanced underwriting methods, allowing customers to receive instant decisions on their coverage. Bestow's software manages the entire insurance lifecycle, which helps reduce costs and enables the rapid launch of new insurance products. Additionally, the company utilizes data solutions to enhance customer data for better marketing strategies and audience targeting. Unlike traditional insurance providers, Bestow emphasizes a user-friendly experience and affordability, with coverage starting at $11 per month. Their goal is to provide accessible life insurance while maintaining high customer satisfaction, as evidenced by their excellent ratings and A+ Better Business Bureau score.
Key Metrics
Dallas, TexasHeadquarters
2017Year Founded
$133.8MTotal Funding
SERIES_CCompany Stage
Data & Analytics, FintechIndustries
201-500Employees