Product Marketing Lead

Position Overview

• Location Type: Remote (US)
• Job Type: Full-Time
• Salary: $175K - $200K

Bestow is a leading insurance technology platform serving some of the world's largest and most innovative life insurers. We are on a mission to increase financial stability for everyone. Bestow is a team of mission-driven, results-oriented individuals. We offer all employees a remote (contiguous 48 only)/hybrid workplace, meaningful benefits, substantial growth opportunities, and equity. Bestow participates in the E-Verify Program.

About Bestow

• A leading insurance technology platform.
• Serving some of the world's largest life insurers.
• Mission: Increase financial stability for everyone.

About the Team

The Bestow Product organization is responsible for defining, designing, and delivering exceptional digital experiences that solve real problems. Our team collaborates across Engineering, Revenue and Ops teams to transform ideas into intuitive, valuable solutions that delight our users. We believe in evidence-based decision making and maintaining a relentless focus on customer outcomes to drive product excellence.

About the Role

Bestow is looking for a Product Marketing Lead to contribute in the following ways:

• Conduct market-informed strategies to effectively communicate Bestow's value proposition and drive customer acquisition and retention.
• Lead competitive analysis efforts to identify market opportunities, track industry trends, and articulate Bestow's unique differentiators in the insurance technology space.
• Establish and maintain a strong voice-of-customer program, ensuring customer insights systematically inform our product development and marketing strategies.
• Create clear, consistent messaging frameworks and positioning that effectively communicate Bestow's unique value across all customer touchpoints.
• Partner with Product, Marketing, Sales, and Revenue teams to develop coordinated go-to-market strategies for new product launches and feature releases.
• Build and lead a product marketing function that serves as the bridge between our product development and customer-facing teams.

Requirements

• Bachelor’s degree or higher
• Minimum 5+ years of experience in product marketing, preferably within fintech, insurtech, or B2B SaaS companies
• Demonstrated success in developing and executing product marketing strategies that drive measurable business outcomes
• Extensive experience with market research, competitive analysis, and customer insights methodologies
• Strong track record of creating compelling positioning, messaging, and value propositions that resonate with target audiences
• Experience building and leading successful product launches with coordinated go-to-market strategies
• Proven ability to establish and scale product marketing functions, including developing processes, frameworks, and best practices
• Deep understanding of B2B marketing techniques, sales enablement, and customer journey mapping
• Outstanding communication and stakeholder management abilities, with experience influencing cross-functional teams and executive leadership
• Ability to collaborate with and communicate effectively with Product, Marketing, Sales, and Revenue teams.