Product Marketing Director (Remote)

Position Overview

• Location Type: Remote (US Only)
• Job Type: Full-Time
• Salary: Not Specified

KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform, used by tens of thousands of organizations globally. We help organizations manage social engineering by training employees to make smarter security decisions. KnowBe4 has been ranked as a best place to work for women, millennials, and in technology for four years in a row! We've been certified as a "Great Place To Work" in 8 countries, plus earned numerous other prestigious awards, including Glassdoor's Best Places To Work. Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Responsibilities

• Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong), field intelligence, and the use of AI to uncover strategic insights that inform deal strategy and sales enablement.
• Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
• Develop and maintain competitive intelligence resources such as competitive battle cards, competitor profiles, and market analysis reports.
• Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
• Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
• Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates.
• Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.

Requirements

• Education: Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred.
• Experience: 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
• Skills:
  • Demonstrated ability to synthesize complex information into actionable insights and recommendations.
  • Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
  • Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
  • Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
  • Proficiency in Google Workspace, competitive intelligence tools (Crayon), and CRM and data reporting.

Application Instructions

• Not Specified

Company Information

• Company: KnowBe4
• Industry: Cybersecurity, Security Awareness Training
• Website: https://www.knowbe4.com/