Go-To-Market Strategy Lead, AI & Data Solutions

Employment Type: Full-Time Location Type: Remote (United States) or US Office

Position Overview

Fetch is seeking a strategic and results-oriented Go-To-Market (GTM) Strategy Lead to spearhead the commercialization of a transformative AI-powered product. This is a unique 0→1 opportunity to build the GTM playbook from the ground up, defining market segmentation, value propositions, pricing, and driving toward product-market fit. You will collaborate closely with Product, Analytics, Marketing, and Sales leadership to bring this innovative solution to market.

About Fetch

Fetch is building a platform that rewards consumers for everyday activities, connecting brands and consumers in meaningful ways. Millions of users engage with Fetch monthly, earning rewards for shopping, dining, and gaming. We've delivered over $1 billion in rewards and boast millions of five-star reviews.

Backed by investors like SoftBank, Univision, and Hamilton Lane, Fetch is reshaping the brand-consumer connection. We foster a people-first culture that values curiosity, adaptability, and the confidence to leverage AI for smarter, faster work. Fetch has been recognized by Forbes as one of America's Best Startup Employers for two consecutive years. We encourage employees to challenge ideas, think bigger, and bring fun to their work.

Fetch is an equal employment opportunity employer.

Role Responsibilities

• Define and evolve the GTM strategy for this 0 → 1 product, from alpha through broad commercialization.
• Identify and size high-potential customer segments, personas, and core use cases.
• Lead discovery efforts with prospective clients to validate pain points, messaging, and pricing models.
• Develop and test pricing frameworks, packaging options, and monetization strategy.
• Partner with Product to influence roadmap priorities based on commercial feedback.
• Align with Marketing to shape positioning, messaging, and campaign direction.
• Develop strategic dashboards to track GTM progress, conversion funnel, and PMF signals.
• Create executive-ready materials summarizing learnings, pivots, and go-to-market recommendations.

Requirements

Minimum Qualifications:

• Former strategy consultant with experience in GTM or growth strategy.
• Operator experience at a startup or fast-moving tech company launching 0→1 products.
• Strong understanding of AI/ML technologies and ability to translate technical value into commercial strategy.
• Data-literate; experience using SQL or working closely with analytics teams.
• Strategic and structured thinker who thrives in ambiguity.
• Exceptional communicator who can build alignment across functions and leadership.

Preferred Qualifications:

• Experience in AdTech, Retail Media, or Analytics.
• SaaS Experience.
• Exposure to pricing/packaging design and early-stage customer discovery frameworks.

Compensation & Benefits

• Salary Range: $208,000 - $275,000
• Fetch offers competitive compensation packages including base salary, equity, and comprehensive benefits.
• Learn more about our benefits and how our employees live rewarded at https://fetch.com/careers.

Company Information

• What we’re building and why we’re building it: Fetch empowers consumers to live rewarded by earning rewards for purchasing brands they love across various touchpoints, from grocery shopping to mobile gaming.
• Impact: Fetch has delivered over $1 billion in rewards and garnered millions of five-star reviews.
• Culture: People-first, rooted in trust, accountability, and innovation. We encourage curiosity, adaptability, and a willingness to explore new tools, especially AI.
• Recognition: Ranked as one of America's Best Startup Employers by Forbes for two consecutive years.