Content Strategy Lead
HumanaSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
E-Learning, Workforce Development, EdTechIndustries
Requirements
The Director of Content Marketing should possess 8-10 years of experience leading and scaling content marketing programs, demonstrating a strong track record of ownership across strategy, execution, and team development. They require strategic thinking with expertise in B2B buyer behavior, content marketing best practices, and digital trends, along with a deep understanding of Degreed’s target L&D and executive audiences, market dynamics, and competitive landscape. Expertise in building and scaling SEO and AEO strategies is essential, as is hands-on experience with AI content tools, CMS platforms, and marketing automation systems, combined with a data-driven mindset and analytical skills. Furthermore, they need experience leading internal creative teams and external vendors/contractors effectively, and a creative storytelling ability across multimedia channels.
Responsibilities
The Director of Content Marketing will design, lead, and evolve a world-class content strategy to support Degreed’s brand visibility, product growth, and business goals, managing and scaling the editorial calendar across various channels including blogs, videos, and social content. They will lead, coach, and inspire a high-performing team, execute and refine an SEO and AEO strategy, drive content operations through AI and automation, partner cross-functionally with multiple teams, maintain editorial quality and brand consistency, write and oversee the creation of high-impact assets, track performance, analyze trends, and experiment with emerging technologies to ensure measurable impact and continuous improvement.
Skills
Content Strategy
Team Leadership
Content Marketing
SEO
AEO
AI Content Tools
CMS Platforms
Marketing Automation
Digital Trends
B2B Buyer Behavior
Market Dynamics
Audience Engagement
Degreed
Learning platform for workforce skill development
About Degreed
Degreed provides a learning and skill development platform designed to help businesses and organizations enhance their workforce. The platform integrates various learning resources such as courses, articles, videos, and webinars, allowing users to track their learning progress, set goals, and gain insights into their skill development. This centralized hub fosters a culture of continuous improvement and adaptability within organizations. Degreed differentiates itself by addressing the fast-changing skill requirements in the workforce and focusing on internal mobility, enabling employees to acquire new skills and move within the organization. The company's goal is to empower organizations to maximize their human capital through ongoing learning and development, ensuring they remain competitive in a rapidly evolving market.
Pleasanton, CaliforniaHeadquarters
2012Year Founded
$377.6MTotal Funding
LATE_VCCompany Stage
EducationIndustries
501-1,000Employees
Benefits
Comprehensive health insurance for you and your family (both PPO and HDHP plans available)
Dental and vision plans for you and your family
Employer-paid life insurance, AD&D, short-term disability, and long-term disability
Company equity
401(k) Retirement Savings Plan with up to 4% match
Company funded HSA and dependent care FSA (pending eligibility)
Generous Parental Leave
Unlimited Paid Time Off and 5 sick days per year
Education benefit: Up to $1,200 per year for anything you want to learn (and we mean anything)!
One-time Home Office Stipend to make your workspace more comfortable
Monthly internet and phone stipend
Monthly wellness stipend through Twic
Risks
Emerging EdTech startups offer similar platforms at lower costs, threatening Degreed's market share.
Economic downturns may reduce corporate spending on Degreed's subscription-based model.
Data privacy concerns pose compliance challenges amid Degreed's global expansion.
Differentiation
Degreed integrates diverse learning resources into a single, comprehensive platform.
The platform supports internal mobility by connecting users to job opportunities.
Degreed's AI-driven capabilities enhance user experience and learning outcomes.
Upsides
Increased demand for personalized learning boosts Degreed's tailored skill development pathways.
Hybrid work models drive investment in digital learning solutions like Degreed.
Partnerships with coaching platforms enhance Degreed's leadership development offerings.
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