Director of Demand Generation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-Learning, EdTech, Software as a Service (SaaS)Industries

Requirements

Candidates should possess 8-10 years of demand generation experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers, a proven track record managing budgets (in the millions) and driving measurable pipeline growth, and technical proficiency with Google Analytics, Google Ads, LinkedIn Ads, Salesforce, and marketing automation platforms. Strategic thinking combined with hands-on execution ability, cross-functional collaboration skills, and curiosity regarding AI and emerging technologies are also required.

Responsibilities

The Director of Demand Generation will design and optimize the demand generation engine in collaboration with the VP of Revenue Marketing, leading quarterly demand planning to project pipeline impact, driving execution of website roadmap alongside web development, overseeing campaign strategy and execution across Google Ads, LinkedIn, and other relevant platforms, managing a seven-figure annual budget, leading a team managing paid search, paid social, and SEO, and owning website technical performance by partnering with optimization and experimentation teams. Additionally, they will be responsible for testing new channels and tactics, driving conversion rate optimization and user experience improvements, and serving as a driving force for the team to stay ahead of the curve with AI tools and evolving marketing practices.

Skills

Demand Generation

B2B Marketing

Campaign Management

Marketing Strategy

Data Analysis

Sales Enablement

Revenue Growth

Docebo

Corporate e-learning platform with AI integration

About Docebo

Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and engaging. This approach sets Docebo apart from traditional learning management systems that focus solely on formal courses. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. The company's goal is to provide a comprehensive learning platform that supports continuous employee development and adapts to the evolving demands of the workforce.

Toronto, CanadaHeadquarters

2005Year Founded

$5.6MTotal Funding

IPOCompany Stage

Enterprise Software, EducationIndustries

1,001-5,000Employees

Benefits

Paid Vacation

Employee Stock Purchase Plan

Hybrid Work Options

Remote Work Options

Risks

Dayforce's new LMS launch could increase competition in the e-learning market.

CFO transition might cause temporary instability in Docebo's financial management.

Warburg Pincus's share acquisition may lead to increased influence over company decisions.

Differentiation

Docebo integrates formal, social, and experiential learning methods, enhancing learning personalization.

The platform leverages advanced AI capabilities for dynamic and personalized learning experiences.

Docebo's SaaS model allows scalable and flexible learning solutions for corporate clients.

Upsides

Docebo's partnership with Class Technologies enhances virtual instructor-led training capabilities.

Recognition with nine Brandon Hall Awards reinforces Docebo's leadership in learning innovation.

The alliance with Deloitte supports building robust learning ecosystems for large organizations.

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