Director of Demand Generation

Position Overview

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• Job Type: Full Time
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Artificial Intelligence. Actual Impact.

At Docebo, AI isn’t just a buzzword — it’s how we help teams move faster, perform better, and focus on the work that actually matters. Our learning platform is built with smart, time-saving tools that personalize training, cut the busywork, and make learning feel like less of a chore (and more of a superpower).

We’re building the future of learning, and we’re doing it with a team that loves to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people — not just in theory — you're in the right place.

Still thinking it over? At Docebo, values aren’t just posters on the wall — they show up in how we work every day. We lead with what we call the Docebo Heart: we trust each other, assume positive intent, and make space for the differences that make our team stronger.

So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn.

About This Opportunity:

We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you.

We're looking for a Director of Demand Generation who gets it—modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing.

This is a role for someone who's not afraid to get into the weeds—you'll stay hands-on with campaign execution and optimization. This job is also not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. If you're tired of playing the attribution guessing game and want to build something that actually drives business results, keep reading.

Responsibilities

• Design and optimize our demand generation engine with VP Revenue Marketing—attribution models, lead scoring, handoff processes, and pipeline forecasting.
• Lead quarterly demand planning to accurately project pipeline impact across all channels.
• Use data to understand what's working and what isn't—beyond surface-level metrics to real pipeline influence.
• Test new channels and tactics while maintaining efficiency on proven performers.
• Drive execution of website roadmap alongside web development team—ensuring we meet excellent web vitals and technical performance standards.
• Own website technical performance by partnering with optimization and experimentation team to drive conversion rate optimization and user experience improvements.
• Lead a team managing paid search, paid social, and SEO to capture and create demand for our audience.
• Manage seven-figure annual budget across paid search, paid social, and emerging channels.
• Oversee campaign strategy and execution across Google Ads, LinkedIn, and other relevant platforms where our buyers actually spend time.
• Hire, train, and develop a high-performing Demand Generation team; support team members' growth and professional development.
• Be a driving force for the team to stay ahead of the curve with AI tools, emerging technologies, and evolving marketing practices.

Requirements

• 8-10 years demand generation experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers.
• Proven track record managing budgets (in the millions) and driving measurable pipeline growth.
• AI and emerging tech curiosity—experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation.
• Technical proficiency with Google Analytics, Google Ads, LinkedIn Ads, Salesforce, marketing automation platforms.
• Strategic thinking with hands-on execution ability—we move fast and need someone who can keep up.
• Cross-functional collaboration skills to work effectively with Sales, Product Marketing, Content, and leadership teams.

Bonus points for:

• Experience with enterprise sales cycles and com