Product Marketing Lead, Agentic Automation

Salary: $200K - $300K Location Type: Remote Employment Type: Full-Time

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

Position Overview

As a member of the product marketing leadership team at UiPath, you will take the helm of a highly skilled team focused on supporting the creation of the new agentic automation category. This role is not merely about managing but inspiring, inventing, and driving our product vision forward in an ever-evolving automation and AI landscape. Here, your technical expertise and your experience in platform marketing will be guiding forces in crafting marketing strategies, go-to-market plans, and product vision that resonate with our customer base, paving the way for a future solidified in efficient automation.

The successful candidate is a self-starter, passionate about new category creation, technical on automation’s and AI’s intricacies, and has proven experience in leading globally distributed teams in delivering high-quality messaging and positioning. You will work in a cross-functional manner, collaborating with multiple teams to define strategies and content (internal and external) across all stages of product development, and through different marketing channels. You will be proactive, programmatic, data-driven, optimize for what drives successful product launches and customer deal closing, and continuously refine the impact of your product marketing plans.

What You'll Bring to the Team

• Education in business, engineering, or other related fields, or equivalent experience.
• 10+ years B2B marketing, consulting, or product development experience; ideally in technical product marketing roles or similar.
• Technical knowledge of GenAI, agentic AI, and automation.
• Native English speaker.
• Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.
• Ability to create compelling sales collateral and provide constructive feedback to improve content across the team.
• Experience working with cross-disciplinary teams across an organization, including demand generation, sales, channels, partners, and product management/engineering.
• Ability to effectively communicate with stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.
• Growth mindset, adaptability, and a drive for continuous improvement.
• Ability to navigate emerging and advanced technology trends.

Don't meet every single requirement?

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Application and Hiring Process

• Applications are assessed on a rolling basis.
• There is no fixed deadline for this requisition.
• The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

Company Culture and Values

UiPath values a range of diverse backgrounds, experiences, and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team.