Senior Director, Platform Product Marketing

New York, New York, United States

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$200,000 – $300,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, Automation, Artificial IntelligenceIndustries

Requirements

Candidates should possess a Bachelor’s degree in business, engineering, or a related field, or equivalent experience, along with 10+ years of B2B marketing, consulting, or product development experience, ideally in technical product marketing roles or similar. Technical knowledge of GenAI, agentic AI, and automation is required, and candidates must be a native English speaker.

Responsibilities

As a Senior Director, Platform Product Marketing at UiPath, you will lead a team focused on supporting the creation of the new agentic automation category, crafting marketing strategies, go-to-market plans, and product vision. You will work in a cross-functional manner, collaborating with multiple teams to define strategies and content, and proactively optimize product marketing plans to drive successful product launches and customer deal closing, continuously refining the impact of your efforts.

Skills

Product Marketing

Platform Marketing

Automation

Go-to-Market Strategy

Messaging

Positioning

B2B Marketing

Product Development

Leadership

Cross-functional Collaboration

Data-driven Marketing

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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