Workplace Portfolio Lead
WaabiSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Manufacturing, Software, ServicesIndustries
Requirements
The Director, Portfolio Marketing requires a Bachelor’s degree and a minimum of 10 years of marketing experience, with at least 5 years in a leadership role within a technology or industrial automation environment. Strong strategic thinking, business acumen, and leadership skills are essential, along with experience in developing and executing commercial strategies and go-to-market plans. Knowledge of market trends, customer segmentation, and competitive analysis is also required.
Responsibilities
The Director, Portfolio Marketing will be responsible for developing and implementing commercial strategies and programs to maximize customer demand and sales growth, bringing the portfolio of offerings to market, and developing a go-to-market strategy. They will also lead new product launches, drive portfolio awareness and demand creation, and function as a key commercial partner for business unit leadership. Additionally, they will engage with peers in Marketing, Business Units, and Sales, collaborate with industry and regional marketing, and support the company’s inorganic growth strategy through partnerships and acquisitions, while also serving as a trusted advisor and implementer on special projects.
Skills
Portfolio Marketing
Commercial Strategies
Go-to-Market Strategy
Customer Segmentation
Competitive Analysis
Value Proposition Development
Messaging
ARR-based Software and Services
Rockwell Automation
Industrial automation and information technology solutions
About Rockwell Automation
Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.
Milwaukee, WisconsinHeadquarters
1903Year Founded
$39.1MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Paid Time off
Parental Leave
Caregiver Leave
Flexible Work Hours
Risks
Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.
Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.
Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.
Differentiation
Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.
The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.
Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.
Upsides
Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.
The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.
Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.
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