Manager, Marketing Operations
InstructureSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries
Requirements
Candidates should possess 7+ years of marketing operations experience in B2B SaaS, along with proven experience managing MarTech stacks such as Salesforce, Marketo, and SalesLoft. They should demonstrate strong analytical skills, including expertise in funnel metrics, ROI analysis, and performance reporting, and possess a deep understanding of marketing automation and campaign management. A Bachelor’s degree is required, with an MBA being preferred, complemented by excellence in project management and process optimization, and strong communication and stakeholder management skills.
Responsibilities
The Marketing Operations Leader will drive marketing strategy to support short and long-term pipeline generation, providing strategic recommendations to executive leadership based on data-driven insights, such as budget allocation and investment strategies for demand generation initiatives. This role involves managing and optimizing the marketing technology stack and reporting tools, transforming funnel management capabilities, monitoring and analyzing marketing signals, operating cross-functionally with the Revenue Operations org and GTM leadership team, designing and implementing process improvements through automation and resource optimization, and managing a team focused on delivering campaigns into market, managing BDR operational architecture, and maintaining and reporting on top of funnel data.
Skills
Marketing Operations
MarTech systems
Funnel optimization
Data analysis
Campaign management
Automation
Resource optimization
Team management
Demand generation
Performance monitoring
Glia
Digital customer service solutions for banks
About Glia
Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.
Key Metrics
New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees