Glia

Marketing Operations Leader

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Glia is an award-winning technology company that powers conversations with customers for some of the world’s largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. Our technology enhances human abilities such as problem-solving, creative thinking, and relationship building, leading to magical moments. We are seeking an experienced Marketing Operations leader to be a strategic partner to our CMO, modernize and manage our pipeline generation architecture including MarTech systems and funnel optimization, and use data and analytics to bring proactive insights that propel the Revenue Marketing function forward in a sustainable, efficient way. You will report to the VP of Revenue Operations and work closely with the Revenue Operations org and full GTM leadership team.

Responsibilities

  • Drive marketing strategy that supports short and long-term pipeline generation.
  • Provide strategic recommendations to executive leadership based on data-driven insights, such as budget allocation and investment strategies for demand generation initiatives.
  • Manage and optimize the marketing technology stack and reporting tools to achieve strategic objectives.
  • Transform funnel management capabilities to enable review of leading performance indicators.
  • Monitor and analyze marketing signals such as campaign performance, lead volume, and funnel conversion rates to inform marketing strategy.
  • Operate cross-functionally with the broader Revenue Operations org and GTM leadership team.
  • Design and implement process improvements through automation and resource optimization.
  • Manage a team focused on delivering campaigns into market, managing BDR operational architecture, and maintaining and reporting on top of funnel data.

Requirements

  • 7+ years of marketing operations experience in B2B SaaS.
  • Proven experience managing MarTech stacks (e.g., Salesforce, Marketo, SalesLoft).
  • Strong analytical skills with expertise in funnel metrics, ROI analysis, and performance reporting.
  • Experience working cross-functionally across the GTM organization.
  • Deep understanding of marketing automation and campaign management.
  • Strategic mindset with the ability to translate data into actionable insights.
  • Excellence in project management and process optimization.
  • Bachelor’s degree, MBA preferred.
  • Strong communication and stakeholder management skills.

Company Information

  • Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
  • Talent Acquisition: The Glia Talent Acquisition team is using only glia.com mailboxes for coordinating interviews, providing updates, and sending documents.

Skills

Marketing Operations
MarTech systems
Funnel optimization
Data analysis
Campaign management
Automation
Resource optimization
Team management
Demand generation
Performance monitoring

Glia

Digital customer service solutions for banks

About Glia

Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.

New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees

Benefits

Stock Options
Professional Development Budget

Risks

Rapid AI adoption could lead to increased competition from new entrants.
Financial institutions may develop in-house digital customer service solutions.
Increasing regulatory scrutiny on AI and data privacy could raise compliance costs.

Differentiation

Glia's ChannelLess® architecture allows seamless transitions between communication channels.
Quality AnalystGPT provides real-time insights into customer needs and trends.
Glia's AI-driven solutions enhance customer experience and operational efficiency.

Upsides

Increased demand for AI-driven customer service in the financial sector.
Growing trend of integrating AI with customer service platforms.
Expansion of digital banking services boosts demand for Glia's solutions.

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