Director of Product Marketing

Position Overview

• Location Type: Onsite / Remote (New York or California)
• Employment Type: US Full-time Salaried
• Salary: $170,000 - $180,000 a year

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights. We are seeking a Director of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.

Requirements

• Bachelor’s degree required; MBA preferred.
• 5+ years of experience in product marketing.
• Strong preference for experience marketing to agencies and brands.
• Ad tech or TV analytics experience is a plus.
• Exceptional writing and communication skills.
• Proven ability to drive results-focused marketing strategies.
• Strong ability to collaborate across teams.
• Passion for technology and innovation.
• Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Develop and continuously refine marketing collateral, sales tools, and product storytelling assets.
• Establish thought leadership in the industry through content development, public speaking, and media contributions.
• Align product marketing efforts with broader Samba TV portfolio innovations.
• Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Company Information

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.