Director of Product Marketing

Los Angeles, California, United States

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$170,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising Technology, Media, Data & Analytics, TelevisionIndustries

Requirements

Candidates are required to possess a Bachelor’s degree, with an MBA being preferred, and must have at least 5 years of experience in product marketing. Strong preference is given to candidates with experience marketing to agencies and brands, as well as those with ad tech or TV analytics experience. Exceptional writing and communication skills are essential, along with a proven ability to drive results-focused marketing strategies and collaborate effectively across teams. A passion for technology and innovation, and the ability to thrive in a fast-paced, high-growth environment, are also required.

Responsibilities

The Director of Product Marketing will lead the go-to-market (GTM) strategy for products, encompassing target market definition, messaging, sales enablement, pricing, and market expansion. They will collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps, partnering with Sales and Services teams to drive revenue growth and enhance market positioning. This role involves developing and refining marketing collateral, sales tools, and product storytelling assets, establishing thought leadership through content development and media contributions, and aligning product marketing efforts with broader Samba TV portfolio innovations, while also supporting sales training and enablement.

Skills

Product Marketing

Go-to-market strategy

Messaging

Sales enablement

Pricing

Market expansion

Competitive analysis

Product roadmaps

Revenue growth

Customer retention

Market positioning

Ad tech

TV analytics

Writing

Communication

Collaboration

MBA

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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