QuickNode

Director of Marketing

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Blockchain, Cloud Infrastructure, Web3Industries

Requirements

Candidates should possess over 7 years of experience in B2B tech marketing, with a minimum of 3 years managing product and growth marketing teams. A strong passion for Web3/blockchain technology and its potential impact is essential, along with proven success in leading full-funnel marketing programs from awareness through expansion. Experience owning pipeline targets across enterprise and self-serve revenue models, a strong background in product marketing including GTM, messaging, and competitive positioning, and experience running programs across paid media, SEO, lifecycle, and events are required. The ability to collaborate cross-functionally across teams, proficiency in marketing analytics, dashboards, and campaign optimization, and experience marketing technical or infrastructure products to developers or technical buyers are also necessary. Familiarity with marketing tech stacks such as HubSpot, Webflow, Segment, and Google Analytics is expected.

Responsibilities

The Director of Marketing will lead long-term go-to-market strategies for Growth, Product, and Partner Marketing Teams, providing leadership, guidance, and mentorship while actively participating in tactical deep dives. They will oversee Growth and Product Marketing Teams to ensure strategy execution and target achievement, and drive top-of-funnel growth for revenue through strategic utilization of paid ads, events, and various other channels. This role involves collaborating with the Product Marketing team on diverse product portfolios, transitioning from single-product brand awareness to comprehensive solutions and bundles, and aligning campaign planning and execution with Sales, Product, and GTM Operations. The Director will evolve and improve a comprehensive community marketing strategy tailored to resonate with the developer community, craft and operationalize vision for the future of Quicknode through new thought leadership and brand marketing initiatives, and own Marketing OKRs tied to lead generation, pipeline value, and campaign ROI. They will also guide marketing operations, including tooling, reporting, and campaign performance infrastructure, cultivate strong connections within the expansive blockchain communities, particularly on the developer side, and coach and mentor team members while raising executional standards.

Skills

Product Marketing
Performance Marketing
Pipeline Generation
Go-to-Market Strategy
Paid Ads
Events
Brand Awareness
Marketing Strategy
Team Leadership
Cross-functional Collaboration

QuickNode

Tools and services for Web3 developers

About QuickNode

QuickNode provides tools and services for developers creating Web3 applications in the blockchain space. Its main offerings include elastic APIs, analytics, and a knowledge base that help developers efficiently access blockchain data. QuickNode's services support various applications, such as decentralized finance (DeFi) apps, non-fungible token (NFT) DApps, and digital wallets, and are designed to handle high volumes of API requests with quick response times. This company stands out from competitors by simplifying access to blockchain data, including balances and transfer history, and by offering IPFS storage solutions. QuickNode's goal is to empower developers with a comprehensive toolkit that enhances their ability to build and innovate in the blockchain ecosystem.

Miami, FloridaHeadquarters
2017Year Founded
$99.1MTotal Funding
SERIES_BCompany Stage
Crypto & Web3Industries
51-200Employees

Benefits

Remote Work Options
Performance Bonus
Flexible Work Hours

Risks

Increased competition from providers like Alchemy and Infura threatens QuickNode's market position.
Rapid technological advancements could render QuickNode's offerings obsolete without innovation.
Regulatory scrutiny on blockchain operations may pose compliance challenges for QuickNode.

Differentiation

QuickNode offers elastic APIs with faster response times than competitors.
The company provides comprehensive tools for DeFi, NFT DApps, and digital wallets.
QuickNode's IPFS storage and QuickAlerts tool enhance data management and on-chain notifications.

Upsides

Increased adoption of Layer 2 solutions boosts demand for QuickNode's RaaS offerings.
QuickNode's expansion of supported networks attracts a wider range of developers.
The rise of serverless computing aligns with QuickNode Functions, enhancing infrastructure flexibility.

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