Senior Product Marketing Manager

About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Code-based data transformations unlock transparency, flexibility, and collaboration
• Analysts should adopt software engineering best practices to build trusted data products
• Core analytics infrastructure should be open source and user-controlled
• Analytic code—not just tools—should be shared and community-driven

dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

Role Overview

As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale—building compelling narratives, driving product adoption, and shaping how our products are used and understood by enterprise customers. This role is perfect for someone who’s as comfortable digging into the details of dbt features and our users’ needs as they are with telling a big-picture story about where our platform and industry are headed.

This is not a Product Marketing role focused solely on executing requests from the product or sales teams. Product Marketing at dbt Labs is highly strategic and cross-functional, collaborating across product, marketing, GTM, customer success, and executive teams to shape the direction of our product offerings and deliver customer impact. If you are passionate about driving strategy, fostering cross-functional partnerships, and contributing to transformative initiatives in the data and analytics space, we’d love for you to apply.

What you'll do

• Drive the go-to-market strategy for the dbt platform, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities.
• Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations.
• Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt, including the new dbt Fusion engine which delivers a next-gen data development experience and automatic cost savings.
• Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap.
• Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt platform and Fusion.
• Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
• Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy.
• Work with Demand Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint.
• Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

Qualifications

You’re a good fit if you have:

• 4+ years of experience in product marketing, preferably within the data analytics domain.
• A pro