Senior Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Data & Analytics, SoftwareIndustries

Requirements

Candidates should have at least 4 years of experience in product marketing, preferably within the data analytics domain. A strong understanding of the data analytics space and experience in driving go-to-market strategies are essential. Proven ability to craft product positioning and messaging, develop marketing campaigns, and influence product strategy through market insights is required.

Responsibilities

The Senior Product Marketing Manager will drive the go-to-market strategy for the dbt platform, crafting compelling product positioning and messaging grounded in customer insights. Responsibilities include developing and executing marketing campaigns to articulate dbt's value, collaborating with Product and Engineering to shape product strategy, and creating a core bill of materials such as web content, messaging guides, and pitch decks. The role also involves developing and executing product launch strategies, creating internal sales tools, ensuring consistent narrative delivery across touchpoints, and measuring campaign effectiveness.

Skills

Product Marketing

Analytics Engineering

Data Transformation

Market Perception

Narrative Building

Product Adoption

Enterprise Customers

Data Platforms

Data Stack

Open Source

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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