Cresta

Director, Marketing Strategy & Operations

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Contact Center Solutions, Marketing TechnologyIndustries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 8 years of experience in marketing operations, preferably within a SaaS or technology company. Strong leadership skills and experience building and scaling marketing teams are essential, as is a deep understanding of marketing automation platforms, CRM systems, and data analytics tools.

Responsibilities

As the Director, Marketing Strategy & Operations, you will oversee global marketing operations, orchestrating lead acquisition to revenue generation, championing best-in-class processes including lead scoring and digital marketing workflows, and driving engagement with senior leadership. You will also lead pipeline strategy to drive demand for Cresta’s segments, ensure full closed-loop reporting, and configure/integrate marketing technology, ultimately contributing to the company's strategic objectives and bottom line.

Skills

Marketing Operations

Marketing Automation

Data Analytics

Team Leadership

Process Definition

Technology Implementation

Customer Journey Optimization

Revenue Growth

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Key Metrics

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$268.5MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.

Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.

Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.

The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.

Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.

Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.

Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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