Director, Marketing Strategy & Operations

Position Overview

• Location Type: SF Preference, but open to fully remote, US
• Employment Type: Leadership
• Job Title: Marketing Operations Lead

Description: This is the first leadership role on the Marketing Operations team. You will be the orchestrator and strategist behind Cresta’s marketing engine—defining critical processes, implementing industry-leading technologies, and ensuring measurable impact on Cresta’s bottom line. Your work will span inbound pipeline generation, marketing automation, data analytics, and team leadership, all to create seamless customer journeys and drive revenue. If you love solving complex problems in a fast-paced, innovative environment and enjoy building frameworks that last, we’d love to hear from you!

Company Information

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta’s co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. We’ve also assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan.

Requirements

• Experience in Marketing Operations
• Strong understanding of marketing technology stack
• Experience with lead scoring, attribution, database management, segmentation, and digital marketing workflows
• Ability to drive engagement and alignment with senior leadership
• Strong analytical and problem-solving skills
• Experience with pipeline strategy and revenue generation

Responsibilities

• Global Marketing Operations Leadership: Oversee global marketing operations, orchestrating everything from lead acquisition to revenue generation.
• Best-in-Class Processes: Champion best-in-class processes—including lead scoring, attribution, database management, segmentation, and digital marketing workflows—to ensure no lead is left behind.
• Strategic Alignment & Stakeholder Engagement: Drive engagement and alignment with senior leadership across business units. Partner with Finance and cross-functional operations teams to lead annual/quarterly planning processes, ensuring marketing goals and budgets map to Cresta’s strategic objectives.
• Pipeline Generation & Campaign Execution: Lead pipeline strategy to drive demand and growth for Cresta’s strategic and enterprise segments.
• Closed-Loop Reporting: Ensure full closed-loop reporting from lead to revenue, optimizing funnel performance and revealing actionable insights on campaign ROI.
• Marketing Technology & Data Governance: Configure, integrate, and optimize the marketing tech stack.