Growth Marketing Director

Employment Type: [Not Specified] Location Type: Fully Remote Salary: [Not Specified]

Position Overview

Garner is a rapidly growing company revolutionizing the healthcare industry with a unique approach to doctor performance evaluation and an innovative incentive model. We are committed to making high-quality healthcare affordable for everyone. Our success is driven by a commitment to teamwork, trust, autonomy, exceptional results, and individual growth, as recognized by USA Today Top Workplaces 2025. We are expanding our team by over 50% annually and are seeking a talented Growth Marketing Director to join us.

This is a high-impact role at the core of our growth engine, responsible for driving member sign-up and engagement with Garner. You will optimize existing marketing channels, launch new ones, and build robust reporting to understand marketing performance. This role requires a strategic, analytical, and innovative problem-solver who is eager to test and scale new marketing ideas. You will collaborate closely with Product, Data & Reporting, Engineering, and Account Management teams. The position reports to the VP of Growth Marketing.

Responsibilities

• Drive Member Acquisition and Engagement:
  • Increase sign-up rates and app engagement across our client base.
  • Enhance efficiency in existing marketing channels and conceptualize/launch new channels and tactics (e.g., referral programs).
• Optimize Marketing Channels:
  • Conduct A/B testing and reduce cost per conversion.
  • Design and launch A/B tests across various channels (email, direct mail, SMS, push notifications) using marketing automation tools like Iterable.
• Launch New Marketing Initiatives:
  • Innovate and develop new marketing tactics and channels for member sign-up and engagement.
  • Manage the end-to-end process: strategy, concept design, business case/ROI proposal, cross-functional launch, testing, iteration, and performance reporting.
• Build Analytics and Reporting:
  • Develop processes and collaborate with the Data team to create automated dashboards for campaign and channel performance metrics (conversion rate, cost per conversion).
  • Own key member engagement dashboards, improve marketing attribution, and generate regular reports for campaign optimization.
• Refine Messaging and Segmentation:
  • Utilize experimentation to refine targeting and messaging for optimal campaign performance by member persona.
  • Develop key member personas using data and user research to tailor marketing strategies.
• Cross-Functional Collaboration:
  • Partner with Product, Account Management, Engineering, and Data & Reporting teams to support new product launches, client-specific marketing initiatives, and performance analysis.
• Process Optimization:
  • Build and improve scalable marketing processes.

Requirements

• [Specific requirements for this role are not detailed in the provided text.]

Application Instructions

[Application instructions are not detailed in the provided text.]

Company Information

Garner is transforming the healthcare landscape by providing innovative solutions to reduce costs and improve the quality of care. We are a fast-growing company with a strong company culture focused on teamwork, trust, autonomy, exceptional results, and individual growth. We have been recognized as a USA Today Top Workplaces 2025.