Director, Organic Acquisition

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, E-commerce, BiotechnologyIndustries

Requirements

Candidates should possess deep SEO expertise, creative and innovative thinking, and strong leadership skills. A proven track record in leading organic search growth, including technical SEO, content strategy, and LLM optimization, is required. Experience working cross-functionally with Product, Engineering, UX, and Editorial teams is essential. Familiarity with generative AI, LLMs, and agentic solutions in search is a plus.

Responsibilities

The Director of Organic Acquisition will lead the organic search growth strategy for Cars.com, focusing on driving traffic and leads through SEO, content development, and LLM optimization. This role involves partnering with Product, Engineering, and UX teams to execute strategy, conducting competitor and site health audits, and collaborating with Editorial teams to identify content opportunities. The Director will also build frameworks for content testing, champion thought leadership, and advise on SEO best practices for various company websites.

Skills

organic search

SEO

SEM

content strategy

analytics

paid search

digital marketing

leadership

strategy

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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