Director, Product Marketing
Pearl HealthSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Recycling, Sustainability, Logistics, Supply ChainIndustries
Requirements
- 7–10+ years of B2B marketing experience with a demonstrated track record of owning pipeline targets
- Experience in climate tech, supply chain/logistics, industrials, or marketplaces strongly preferred
- Highly skilled in building and executing demand generation programs from scratch
- Strong grasp of generative AI tools and how to apply them for scalable outreach, content, and campaign operations
- Proven success aligning marketing with sales to drive revenue; familiar with CRM processes and lead scoring models
- Ability to operate independently, prioritize ruthlessly, and move quickly in a resource-constrained environment
- Clear communicator with strong writing, positioning, and storytelling skills
- Bachelor’s degree required
Responsibilities
- Build and execute a marketing strategy aligned tightly with sales and revenue targets
- Identify key buyer segments and manage targeted, measurable campaigns to engage and convert them
- Develop full-funnel programs — from cold outbound support to lead nurturing — that drive real revenue contribution
- Leverage large language models to scale outreach, content creation, and campaign execution
- Automate highly personalized outbound campaigns, tailored to industry, use case, and buyer profile
- Generate relevant and timely content that supports education and lead conversion at every stage of the funnel
- Collaborate closely with the sales team to understand deal flow, objections, and content needs
- Develop sales collateral, outbound templates, and talking points that improve close rates
- Optimize messaging to shorten cycles and improve conversion from first contact to closed deal
- Define clear KPIs (e.g. MQLs, SQLs, pipeline sourced) and build dashboards to track performance
- Test campaign formats, offers, and channels; continuously optimize based on results
- Use feedback loops from both sales and prospects to refine strategies in real time
- Stand up the core systems (e.g. CRM workflows, LLM content pipelines, campaign calendar) needed to run and scale revenue marketing
- Identify highest-ROI opportunities for team expansion and budget allocation
Skills
Generative AI
LLMs
Marketing Strategy
Pipeline Generation
Lead Generation
Content Creation
Outbound Outreach
Campaign Management
Lead Nurturing
Data-Driven Marketing
Outliant
Technical services for digital growth
About Outliant
Outliant provides a range of technical services designed to support businesses in their digital growth. Their offerings include product development, user acquisition, business automation, DevOps, and big data solutions. The team focuses on taking ideas from conception to execution, ensuring that clients receive tailored solutions that meet their specific needs. What sets Outliant apart from competitors is their commitment to delivering value at every stage of the process, emphasizing a solution-driven approach. The main goal of Outliant is to empower businesses to thrive in the digital landscape by providing comprehensive support and expertise.
Austin, TexasHeadquarters
2019Year Founded
VENTURE_UNKNOWNCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees
Benefits
Work from home
Unlimited PTO
Non-working holidays per country of residence
13th-month bonus
Salary increases
Financial support for online courses
Mental health & well-being programs
Fun and casual work environment
Employee engagement activities & virtual gatherings
Risks
Emerging tech startups in Austin increase competition for Outliant's market position.
Rapid technological changes may challenge Outliant's ability to maintain a competitive edge.
Global talent pool from remote work trends could drive up labor costs for Outliant.
Differentiation
Outliant offers end-to-end digital product development services from idea to execution.
The company integrates low-code platforms to attract non-technical users and speed up development.
Outliant incorporates eco-friendly practices, aligning with the tech industry's sustainability focus.
Upsides
Growing demand for remote collaboration tools boosts Outliant's digital solutions offerings.
Interest in personalized user experiences allows Outliant to enhance user engagement with tailored solutions.
Rising importance of cybersecurity presents an opportunity for Outliant to offer robust security features.
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