Director, Member Engagement Strategy at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

8+ years of relevant experience (inferred from "8+ y")

Responsibilities

Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers
Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable
Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies
Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes
Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints
Build and manage a high-performing team, providing mentorship, clarity, and accountability
Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts

Skills

Key technologies and capabilities for this role

Marketing StrategyMember EngagementData AnalysisCustomer RetentionStrategic PlanningActivation StrategiesPartnership Management

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This is a full-time position based in NYC operating under a hybrid model, requiring three days per week in the HQ at 60 Madison Ave office.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves leading the Member Engagement Strategy team to deliver tailored marketing strategies for enrollment, activation, and utilization; developing scalable systems and playbooks; serving as the strategic voice in customer conversations; and translating data into actionable recommendations.

What team will I be managing in this position?

You will oversee a team of vertical marketers focused on high-touch, high-value accounts as a key leader within Member Growth.

What makes a strong candidate for this Director role?

A strong candidate should have leadership experience in marketing strategy, ability to develop scalable systems and frameworks, skills in data analysis for actionable insights, and expertise in partnering with account managers and customer success teams.

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees