Director, Member Engagement Strategy at Spring Health

New York, New York, United States

Spring Health Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health, Healthcare, TechnologyIndustries

Requirements

  • 8+ years of relevant experience (inferred from "8+ y")

Responsibilities

  • Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers
  • Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable
  • Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies
  • Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes
  • Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints
  • Build and manage a high-performing team, providing mentorship, clarity, and accountability
  • Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts

Skills

Marketing Strategy
Member Engagement
Data Analysis
Customer Retention
Strategic Planning
Activation Strategies
Partnership Management

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters
2016Year Founded
$452.3MTotal Funding
SERIES_ECompany Stage
HealthcareIndustries
1,001-5,000Employees

Benefits

Retirement benefits
Paid time off
Healthcare benefits
Insurance benefits
Work-life benefits
Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.
Rapid technological advancements may outpace Spring Health's current AI capabilities.
Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.
The company offers a comprehensive platform with digital support, therapy, and medication.
Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.
The company collaborates with major brands like Microsoft and Target.
Spring Health's Community Care solution addresses mental health equity and social determinants.

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