[Remote] Director, Lifecycle Marketing at ChowNow

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurant Technology, Food Tech, SaaSIndustries

Requirements

Deeply understand the importance of local restaurants and put them at the center of everything
Celebrate diversity and inclusivity, committed to progress and supporting everyone regardless of background
Ability to listen to team members' ideas and thrive in an environment that embraces individuality
Consistently go above and beyond, help peers while excelling in own tasks, and raise hand with smart ideas
Set clear ambitious goals, avoid complacency, and seek new opportunities and challenges

Responsibilities

Own the full lifecycle across restaurant partners and diners, from first touch to loyalty and advocacy
Build and optimize multi-stage nurture and retention programs across email, push, SMS, and in-app channels
Define and improve conversion, activation, and retention metrics across the funnel
Map end-to-end journeys and design experiments that drive speed-to-value, engagement, and renewal
Partner with Sales, CX, and Product to create a seamless, data-driven experience from lead to long-term customer
Build automated nurture sequences that convert marketing-

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer JourneyMarketing AutomationB2B MarketingB2C MarketingRetention MarketingActivation MarketingUpsell StrategiesReferral ProgramsRevenue OperationsTeam LeadershipMarketing Strategy

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, this is a remote role based in the United States, though ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility.

What is the team size for this role?

You will directly manage a team of 3-5 people and report to the Head of Marketing.

What qualities does ChowNow value in candidates?

ChowNow values candidates who put restaurants first, celebrate diversity and inclusivity, listen to team members' ideas, thrive in an environment that embraces individuality, and consistently go above and beyond.

What are the key responsibilities of this role?

You will own the full customer journey from activation to renewal to expansion, architect and execute lifecycle programs for B2B and B2C audiences, lead a small team, and partner with Sales, CX, Product Marketing, and RevOps to drive revenue growth.

What is the salary or compensation for this position?

This information is not specified in the job description.

ChowNow

Online ordering system for independent restaurants

About ChowNow

ChowNow provides online ordering systems specifically designed for independent restaurants. Their service allows restaurants to integrate orders from multiple platforms, including their own websites, Facebook, Google pages, and ChowNow’s own site, into a single centralized hub. This means restaurant owners do not have to manage multiple devices for different order sources. Unlike many competitors that charge high fees for third-party services, ChowNow offers a commission-free model, making it a more affordable option for small to medium-sized independent restaurants. The company generates revenue through subscription fees and service charges, aiming to help restaurant owners streamline their ordering processes and improve the overall customer experience.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$62.3MTotal Funding

SERIES_CCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

201-500Employees

Benefits

Comprehensive health plans

Remote office stipend

Mental health coverage

Parental & family leave

Student loan assistance

Employee stock incentive plan

401(k) savings plan

Pet insurance

Fitness stipend

Risks

Increased competition from convenience stores using voice AI technology.

Smart Answering service may face integration challenges with existing restaurant systems.

New leadership may lead to strategic shifts unsettling existing partnerships.

Differentiation

ChowNow offers commission-free online ordering, unlike competitors with high third-party fees.

The platform integrates orders from multiple sources into a centralized hub for restaurants.

ChowNow provides branded apps and marketing support, enhancing restaurant-customer connections.

Upsides

AI-driven voice technology can enhance customer service and reduce labor costs.

Partnership with Dining Alliance offers discounts, lowering operational costs for restaurant partners.

Acquisition of Cuboh improves order management efficiency and accuracy for restaurant partners.

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