Director, Marketing Operations
Vanta238,000 - 280,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare Technology, Healthcare ServicesIndustries
Requirements
The Director of Marketing Operations should possess 7+ years of experience in marketing operations or related roles, preferably within a B2B SaaS organization, with deep familiarity with complex sales cycles and multi-touch attribution. Direct experience implementing and owning Hubspot is required, along with experience with ZoomInfo, Outreach, and Salesforce being a plus. Strategic thinking and a bias toward action are essential, as is a true north towards program performance.
Responsibilities
This role will own marketing reporting, analyze channel and campaign performance, and identify trends to drive optimization and understand marketing pipeline contribution. The Director will manage the marketing programs budget, ensuring investments exceed ROI targets and uncovering new opportunities, while also delivering performance insights to improve spend efficiency. They will own and evolve the marketing tech stack, partnering with the Office of the CMO and RevOps to drive the marketing technology strategy and AI innovation. Additionally, the Director will manage Campaign Operations and Tracking, building scalable workflows and automating programs, and ensure flawless campaign execution and QA. They will also own lead management and lifecycle stages, designing workflows for efficient sales handoff and continually optimizing the process to drive conversion, and own the marketing data strategy and governance for data capture, normalization, lead scoring, segmentation, and enrichment.
Skills
Program Management
Campaign Performance Analysis
Marketing Tech Stack
ROI Optimization
Marketing Automation
Workflow Automation
Campaign Tracking
AI Innovation
Garner Health
Healthcare data platform improving patient outcomes
About Garner Health
Garner Health focuses on improving patient outcomes and reducing healthcare costs by utilizing a vast database of medical records. With over 60 billion records from 320 million patients, Garner identifies healthcare providers who are known for accurate diagnoses and better patient care. Individuals and families can use Garner's app and Concierge team to find in-network healthcare providers that are available and conveniently located. Additionally, Garner offers a reimbursement service that covers out-of-pocket medical expenses for visits to these top providers. For corporate clients, Garner provides a solution that enhances employee benefits and lowers costs without altering existing plans or networks. This approach allows companies to achieve savings and improve value-based care through data-driven insights. Garner's goal is to leverage its extensive claims database to deliver valuable services that enhance healthcare experiences for both individual and corporate clients.
Key Metrics
New York City, New YorkHeadquarters
2019Year Founded
$59.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, HealthcareIndustries
201-500Employees