Director, Strategic Marketing Engagement

Position Overview

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RxSense is a leading healthcare technology company delivering innovative solutions for pharmacy benefits and prescription savings. Our enterprise platform brings transparency, flexibility, and efficiency to pharmacy benefit management, helping clients streamline operations and enabling consumers to save on prescriptions. By integrating intelligence across the pharmacy ecosystem, RxSense makes cost-effective healthcare more accessible. Whether for PBMs, pharmacies, or individuals, our solutions help modernize operations, reduce costs, and improve outcomes.

RxSense also owns and operates SingleCare, a free prescription savings service that offers consumers access to consistently low prices on prescription drugs. Through its partnerships with the country’s largest pharmacies and grocers, including CVS, Walgreens, Walmart, Kroger and Albertsons, SingleCare improves access and adherence to affordable medications and has helped millions of Americans save over $11 billion on their medications.

RxSense is a great place to work! Our company has earned several prestigious awards, including Fast Company’s Most Innovative Companies, Forbes’ Top Startup Employers, Modern Healthcare's Best Places to Work in Healthcare, and Inc’s Best in Business and Best Workplaces.

Position Summary: RxSense is seeking a strategic, market-facing leader to serve as our Director of Strategic Market Engagement. This highly collaborative role will focus on engaging key external influencers (including drug benefit consultants, healthcare consultants and brokers), shaping RxSense’s competitive positioning, and aligning Sales and Marketing around a clear, differentiated value story.

The ideal candidate brings a blend of sales acumen, market insight, and deep understanding of the healthcare and pharmacy benefits landscape. This role is critical in ensuring RxSense is visible, well-understood, and favorably positioned in key markets—and in helping Sales convert that perception into growth.

Key Responsibilities

Market Engagement & Consultant Relations

• Build and manage relationships with key national and regional benefit consultants, brokers, and market influencers.
• Educate the market on RxSense’s capabilities, engagement models, and points of differentiation.
• Serve as a liaison between external stakeholders and internal teams to anticipate opportunities, and refine and strengthen positioning and deal strategy.
• Collect and share field feedback to shape messaging, RFP responses, sales strategies, and go-to-market approach.

Competitive Intelligence & Market Insights

• Track and analyze competitor offerings, pricing strategies, partnerships, go-to-market strategies and market activity across the PBM and healthcare space.
• Monitor industry development and trends that impact client needs or buyer dynamics.
• Identify areas where RxSense can differentiate, innovate, or lead emerging conversations.
• Manage competitive intelligence efforts, including oversight of external consultants and third-party research engagements.

Sales & Marketing Alignment

• Partner with Sales to bring market insights into sales cycles and opportunity strategy.
• Collaborate with Marketing to refine value propositions, messaging, and content for external audiences.
• Support development of strategic messaging and positioning that aligns with buyer priorities, competitive dynamics, and market trends.

Qualifications

• 5+ years of experience in healthcare, PBM, health tech, or benefits consulting.
• Experience working with or directly within national consulting firms (e.g., PSG, Mercer, Aon, Lockton, WTW) required.
• Sales, account management, or business development experience strongly preferred, particularly in complex B2B or healthcare environments.
• Strong understanding of the pharmacy benefit ecosystem and consultant/broker influence in the buying process.
• Excellent relationship-building, communication, and presentation skills.