Director, Financial Services Field Marketing

New York, New York, United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Enterprise Software, Cloud ComputingIndustries

Requirements

The ideal candidate will have 15+ years of experience in marketing demand generation with a strong focus on pipeline and revenue orientation, a BS or BA in Business or Marketing, and a B2B marketing background, preferably in a large-scale cloud business. Proven ability to build, motivate, and lead high-performing teams is essential, along with personal drive, passion, and enthusiasm to understand and successfully navigate a fast-growing company. In-depth knowledge of the buyer's journey and experience leveraging AI to enhance work processes, decision-making, or problem-solving are also required.

Responsibilities

The Director, Financial Services Field Marketing will lead a team of field marketers to develop and execute go-to-market strategies, including demand generation, brand awareness, social selling, digital initiatives, and thought leadership programs, to drive pipeline growth for Financial Services sales teams. This role involves developing and implementing comprehensive go-to-market plans, collaborating with sales leaders to align strategies with revenue goals, and managing the annual financial services marketing budget. Additionally, the Director will collaborate with various marketing teams to drive an integrated plan, build and execute strategic marketing programs, measure and optimize marketing mix, work with marketing operations to optimize lead flow and metrics, lead marketing enablement initiatives, and lead cross-functional initiatives as part of the AMS Marketing Leadership team.

Skills

Financial Services Marketing

Field Marketing

Go-to-Market Strategy

Demand Generation

Brand Awareness

Social Selling

Digital Marketing

Thought Leadership

Pipeline Development

Sales Enablement

Leadership

Team Management

Budget Management

Data Analysis

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

Land your dream remote job 3x faster with AI

Try Jobo Free