Director, Brand Services

Director, Brand Services

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Position Overview

Bloomerang is a leading provider of fundraising and donor CRM software, dedicated to empowering nonprofits to raise more funds and achieve their missions. We are committed to creating a thriving environment not only for our clients but also for our employees, fostering a mission-driven culture built on Empathy, Unity, and Transparency. We believe our success is driven by our talented and innovative team.

The Role

We are seeking an innovative and strategic Director, Brand Services to join our marketing department. This key leadership role is responsible for overseeing and elevating the creative vision for the Bloomerang brand. You will lead the design and development of all brand materials, from advertising to digital content, ensuring brand consistency across all platforms. Reporting to the VP of Brand Marketing, you will align creative and content initiatives with broader marketing strategies and brand guidelines.

This position requires a blend of creative visionary and operational leadership, offering a significant opportunity to impact our business. The ideal candidate will excel at balancing strategic thinking with hands-on execution, ensuring the creative team delivers high-quality work aligned with business objectives and resonates with our target audience.

Responsibilities

• Strategic Direction: Lead the strategic direction of major creative and content initiatives, ensuring timely delivery of high-quality content that exceeds expectations.
• Creative Vision: Conceptualize and implement innovative creative and content strategies that resonate with our target audience and elevate our brand presence.
• Design Oversight: Oversee the development of design concepts, ensuring alignment with the company’s vision, values, and marketing objectives.
• Brand Material Development: Lead the creative design and development of a wide range of brand materials, including advertising campaigns, thought leadership content, digital content, social media visuals, video content, website design, and more.
• Brand Consistency: Ensure all creative work adheres to brand guidelines and maintains consistency across all channels and touchpoints.
• Strategic Alignment: Collaborate closely with the VP of Brand Marketing to translate strategic goals into compelling creative and content deliverables that support both short-term campaigns and long-term brand positioning.
• Cross-Functional Collaboration: Work with cross-functional teams, including Customer Marketing, Demand Gen, and Brand Comms, to ensure materials effectively support overall marketing strategies and resonate with target audiences.
• Team Leadership & Mentorship: Direct and mentor a talented team of designers, content creators, and external creative partners, fostering a culture of creativity, collaboration, and continuous improvement.
• Content Planning & Governance: Work closely with the VP of Brand Marketing to define the editorial calendar and content plan, providing visibility and content governance for major content gateways such as the company blog, resource center, and demand generation channels.
• Performance Monitoring: Monitor the performance of creative and content (e.g., engagement on videos, blog traffic, ad performance) to understand audience resonance. Collaborate with analytics and marketing operations teams to track KPIs and report on campaign success.
• Project Management: Balance multiple creative and content projects simultaneously, ensuring each is delivered on time, within budget, and meets the highest creative standards.
• Trend Awareness: Stay up-to-date with industry trends, ensuring the team remains innovative and ahead of the curve in creative design and digital content strategies.
• AI Tool Leverage: Utilize generative AI tools to efficiently create high-quality content across various formats, including blogs.

Company Information

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, enabling them to raise more money and do more good. Our powerful software and stellar customer service have established us as one of the highest-rated fundraising/donor CRMs on the market. We are committed to creating thriving employees within a mission-driven culture built on core values of Empathy, Unity, and Transparency.