Director, Partner Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, SoftwareIndustries

Requirements

Candidates should have broad knowledge of the financial technology space and various partner types within an ecosystem. The ideal candidate is an experienced self-starter with excellent communication and strong relationship management skills, comfortable managing cross-functional teams. Experience in developing and executing integrated marketing strategies for VAR and ISV partners in the ERP space is required.

Responsibilities

The Director of Partner Marketing will develop and execute integrated marketing strategies for VAR and ISV partners, segmenting and prioritizing them based on potential and strategic alignment. They will design and launch co-branded campaigns, demand generation programs, and digital marketing initiatives tailored to ERP buyers, creating scalable partner marketing toolkits and managing Market Development Funds. Responsibilities also include creating standardized training for partner sellers, executing an annual partner webinar program, overseeing partner-specific events, leading partner onboarding and marketing enablement sessions, building relationships with partner marketing teams, and organizing joint thought leadership initiatives. The role involves defining KPIs and tracking the performance of partner marketing programs to drive revenue and demand generation.

Skills

Partner Marketing

Financial Technology

Strategy

Program Development

Content Creation

Campaign Management

Relationship Management

Cross-functional Team Management

Channel Programs

Marketing

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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