Director, End to End Consumer Experience Design & Connection Planning - Nutrition at The Coca-Cola Company

Shanghai, China

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Nutrition, Beverages, Consumer GoodsIndustries

Requirements

Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy and communication planning
Preference for experience in working in consumer & shopper/commercial plans
Experience working in cross-functional teams
Communication, influencing and negotiation skills across multiple stakeholders
Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Ability to provide input to brand & creative strategy at OU level
Understanding of the evolved media landscape and e-commerce
Expertise in working with different external partners (i.e.: agencies, media companies, influencers)
Ability to work in Agile cross-functional teams
Ability to lead and develop a diverse, multi-geography team
Ability to collaborate with the rest of the teams across functions
Mastery of CONNECTIONS/MEDIA development
BRAND strategy
Digital marketing
Agile ways of working
Consumer and shopper engagement
Team management & leadership
Skills: Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Decision Making, Digital Media, Group Problem Solving, Integrated Marketing, Marketing Campaigns, Marketing Strategies, People Management

Responsibilities

Drive thinking on how to design marketing around E2E consumer / shopper journeys to achieve greater conversion, focusing on the set-up and consistency of the experience
Lead the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
Design E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
Connect brand experiences with brand rituals building in order to significantly improve weekly + conversion
Define the over-arching connection strategies/ architectures for regional IMX campaigns (when leading a charter) and Local campaigns
Serve as catalyst for consumer centered design thinking that leverages cross functional resources (brand, franchise, media, social, digital, design, assets, partner agencies, etc) to design integrated experiences
Deliver innovative problem-solving techniques and drive material business returns
Master the shifting of behavioral trends, new technology advancements and market conditions

Skills

Experience Design

Connection Planning

Consumer Journey Mapping

Brand Strategy

Shopper Insights

Path to Purchase

Consumer Behavior Analysis

Integrated Marketing

Creative Strategy

Marketing Ecosystem

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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