Product Marketing and Strategy Director
BonterraSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health, Healthcare Technology, SaaSIndustries
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Head of Product and Brand Marketing role?
This information is not specified in the job description.
Is this position remote or does it require office work?
This information is not specified in the job description.
What are the key responsibilities for this role?
Key responsibilities include building and leading a team of Product Marketers, Brand Strategists, and Communications professionals; defining product marketing strategy; and crafting messaging and positioning.
What is the company culture like at Headway?
Headway fosters a culture of collaboration, creativity, and accountability, and is committed to making your experience the most meaningful of your career while improving mental healthcare.
What makes a strong candidate for this position?
A strong candidate is a senior marketing leader experienced in spearheading go-to-market initiatives for Providers, Patients, and Payers, with skills in product marketing, brand marketing, corporate communications, team building, and strategic collaboration across functions.
Headway
Connects patients with affordable mental health services
About Headway
Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.
New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees
Benefits
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible Paid Time Off
Employee Assistance Program (EAP)
Training and professional development
Risks
Increased competition from platforms like BetterHelp and Talkspace.
Potential backlash from professionals feeling undervalued by Headway's platform.
Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.
Differentiation
Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.
Upsides
Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
Partnerships with Cigna and Blues plan to expand services to all 50 states.
Growing demand for telehealth services boosts Headway's market potential.
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