Head of Product and Brand Marketing

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should possess at least 12 years of integrated marketing experience with a strong focus on brand and product marketing, including 7 years of experience leading high-performing teams. A proven track record of successfully leading 0→1 GTM strategies and scaled product launches across multiple customer segments is required. The ideal candidate is a strategic leader and hands-on operator, comfortable setting vision and executing, thrives in fast-paced, ambiguous environments, possesses strong cross-functional collaboration skills, and is data-driven and results-oriented with experience developing KPIs and frameworks.

Responsibilities

The Head of Product and Brand Marketing will lead go-to-market initiatives for providers, patients, and payers, overseeing product marketing, brand marketing, and corporate communications. Responsibilities include building and leading a team of product marketers, brand strategists, and comms professionals, defining and owning the product marketing strategy, and crafting compelling messaging and positioning for target audiences. This role also involves owning product launches end-to-end, establishing and tracking KPIs to optimize strategies, and shaping and activating the Headway brand to build trust and recognition.

Skills

Product Marketing

Brand Marketing

Corporate Communications

Go-to-market strategy

Marketing strategy

Customer experience

Value proposition

Team leadership

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees