Director, Analytics Enablement

The Director, Analytics Enablement will support the collection and activation of analytics data, architecting, documenting, implementing, and maintaining tracking architecture, tag management, conventions, and taxonomies. They will serve as a subject matter expert on data collection across various platforms and advise on digital media tracking strategies. Responsibilities include interfacing with clients and partners, authoring client-facing documents such as BRDs and Use Cases, co-authoring SOWs, and providing estimates. The role also involves limited team management, educating stakeholders on industry changes, performing discovery of client ecosystems, and coordinating tag management implementation and validation to ensure measurement accuracy.