Director, MarTech & Data Architecture

About the Role

Employment Type: Full Time

We are looking for a Director of Martech & Data Architecture to lead the strategic development and implementation of first-party data strategies across our client portfolio. In this role, you’ll serve as the thought leader on marketing data infrastructure—shaping how we tag client websites, capture user events, structure metadata, and activate data through CDPs and CRM platforms.

This role is equal parts strategist, architect, and consultant—working across marketing, analytics, and engineering teams to ensure our clients’ marketing technology stacks are purpose-built for performance, scale, and sustainability. You’ll lead a team focused on implementing modern, privacy-conscious tracking frameworks and integrating that data into media, CRM, and customer experience platforms.

If you believe marketing technology should be efficient, lean, and deeply connected to business outcomes—and you thrive on helping brands activate their first-party data to drive ROI—this is the role for you.

About Wpromote

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

What We Offer

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Compensation & Bonus

The anticipated annual salary for this role will range from $140,000 - $175,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

Location & Logistics

*This position may be performed remotely in most states within the US, with some exclusions. *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! *This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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Key Responsibilities

You Will Be:

• Defining and overseeing the first-party data strategy for client websites, including tagging frameworks, event schemas, and audience architecture.
• Leading implementation of data layer strategies to ensure accurate and comprehensive event capture across web, app, and