Director, MarTech & Data Architecture

United States

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$140,000 – $175,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Marketing, AdvertisingIndustries

Requirements

The ideal candidate will have a strong understanding of marketing technology and data architecture, with experience in defining and implementing first-party data strategies. Proven ability to shape website tagging, user event capture, metadata structuring, and data activation through CDPs and CRM platforms is essential. Experience leading teams and working collaboratively across marketing, analytics, and engineering departments is required.

Responsibilities

This role involves serving as a thought leader on marketing data infrastructure, defining how client websites are tagged, how user events are captured, how metadata is structured, and how data is activated through CDPs and CRM platforms. The Director will lead a team focused on implementing privacy-conscious tracking frameworks and integrating data into media, CRM, and customer experience platforms, ensuring marketing technology stacks are built for performance, scale, and sustainability.

Skills

MarTech

Data Architecture

First-party data strategies

Marketing data infrastructure

Website tagging

User event capture

Metadata structuring

CDP integration

CRM integration

Marketing technology stacks

Privacy-conscious tracking frameworks

Data activation

ROI analysis

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters

2001Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Director, MarTech & Data Architecture

Requirements

Responsibilities

Skills

Wpromote

About Wpromote

Benefits

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

401(k) Company Match

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Pet Insurance

Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.

Data privacy regulations could strain resources and impact profitability.

Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.

Their proprietary Polaris platform provides a competitive edge in social media marketing.

Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.

Partnership with PubMatic enhances transparency and efficiency in media buying.

Recognition as a top digital agency boosts talent acquisition and retention.

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