Upstream USA

Digital Media Manager

Athens, Greece

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Technology, Digital Marketing, AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field, coupled with 3-5 years of experience in a similar digital marketing role. Proficiency in paid media platforms like Meta Ads, Google Ads, and TikTok Ads is essential, as is familiarity with A/B testing and web analytics platforms such as Google Analytics. Experience in mobile marketing and a strong command of English are required, with additional languages being a plus. A data-oriented mindset, analytical skills, and the ability to work under pressure are also necessary.

Responsibilities

The Digital Media Manager will create and optimize digital marketing campaigns, ensuring timely and effective delivery aligned with business objectives. Responsibilities include utilizing in-house platforms for recruitment and monetization, planning marketing campaigns, executing A/B testing, and monitoring key performance indicators (KPIs). The role also involves providing detailed campaign analysis and reporting with recommendations, maintaining revenue forecasts, measuring ROI, and assisting with ad-hoc business initiatives.

Skills

Digital Marketing
Campaign Management
Performance Marketing
Omnichannel Marketing
A/B Testing
KPI Monitoring
Data Analysis
Reporting
Mobile Technology
User Experience Optimization
Customer Engagement

Upstream USA

Nonprofit improving contraceptive access nationwide

About Upstream USA

Upstream USA aims to reduce unplanned pregnancies by providing equitable access to a variety of contraceptive options through partnerships with healthcare centers across the U.S. The organization enhances reproductive care by offering training and resources to healthcare providers, enabling them to better serve patients at risk of unintended pregnancies. Unlike many competitors, Upstream USA focuses on data-driven strategies that have demonstrated measurable success, such as a 24% decrease in unplanned pregnancies in Delaware. The ultimate goal is to expand opportunities for individuals by decreasing the rate of unplanned pregnancies.

Oakland, CaliforniaHeadquarters
2014Year Founded
VENTURE_UNKNOWNCompany Stage
Social Impact, HealthcareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Professional Development Budget
Phone/Internet Stipend

Risks

Potential backlash from conservative groups could impact partnerships and funding.
Increasing competition in the reproductive health sector may challenge Upstream USA's market position.
Changes in federal funding priorities could affect grants and donations availability.

Differentiation

Upstream USA partners with healthcare centers to enhance contraceptive care access.
The organization uses data-driven strategies for sustainable reproductive health outcomes.
Upstream USA provides training and resources to healthcare providers for comprehensive contraceptive options.

Upsides

Telehealth expansion allows Upstream USA to reach more patients remotely.
AI integration enhances data-driven decision-making for optimizing contraceptive care strategies.
Public-private partnerships in healthcare expand Upstream USA's reach and resources.

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