Paid Media Manager
Eight SleepFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field, coupled with 3-5 years of experience in a similar digital marketing role. Proficiency in paid media platforms like Meta Ads, Google Ads, and TikTok Ads is essential, as is familiarity with A/B testing and web analytics platforms such as Google Analytics. Experience in mobile marketing and a strong command of English are required, with additional languages being a plus. A data-oriented mindset, analytical skills, and the ability to work under pressure are also necessary.
The Digital Media Manager will create and optimize digital marketing campaigns, ensuring timely and effective delivery aligned with business objectives. Responsibilities include utilizing in-house platforms for recruitment and monetization, planning marketing campaigns, executing A/B testing, and monitoring key performance indicators (KPIs). The role also involves providing detailed campaign analysis and reporting with recommendations, maintaining revenue forecasts, measuring ROI, and assisting with ad-hoc business initiatives.
Nonprofit improving contraceptive access nationwide
Upstream USA aims to reduce unplanned pregnancies by providing equitable access to a variety of contraceptive options through partnerships with healthcare centers across the U.S. The organization enhances reproductive care by offering training and resources to healthcare providers, enabling them to better serve patients at risk of unintended pregnancies. Unlike many competitors, Upstream USA focuses on data-driven strategies that have demonstrated measurable success, such as a 24% decrease in unplanned pregnancies in Delaware. The ultimate goal is to expand opportunities for individuals by decreasing the rate of unplanned pregnancies.