Growth Marketing Manager, Offline & CTV

Remote

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$105,000 – $120,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, FintechIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, or a related field and have over 5 years of experience in growth marketing with a significant focus on offline channels. Demonstrated experience managing and optimizing campaigns across linear TV, CTV/OTT, satellite radio, podcast, or local radio is required, along with a proven ability to manage monthly campaign budgets exceeding $500K. Strong analytical skills, proficiency in marketing analytics platforms, excellent communication, and the ability to work independently and collaboratively are essential.

Responsibilities

The Growth Marketing Manager will develop and execute comprehensive offline marketing strategies to drive awareness and customer acquisition, managing end-to-end campaign execution across various traditional media channels. Responsibilities include identifying new channel opportunities, collaborating with internal teams for consistent brand messaging, monitoring and analyzing campaign performance to optimize spend and ROI, conducting A/B testing, staying updated on industry trends, managing external agency relationships, and overseeing assigned channel budgets.

Skills

Offline Marketing

CTV/OTT

Linear TV

Satellite Radio

Podcast

Local Radio

Customer Acquisition

Awareness Campaigns

Media Planning

Creative Development

Performance Tracking

Data Analysis

Marketing Strategy

Kin Insurance

Simplifies home insurance for homeowners

About Kin Insurance

Kin Insurance simplifies the home insurance experience for homeowners, especially those living in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexities and high costs typically associated with home insurance. By providing direct-to-consumer policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident, with many clients saving an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.

Chicago, IllinoisHeadquarters

2016Year Founded

$317.1MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Medical, dental, and vision

Life & disability

Commuter benefits

401k

Education & professional development

Flexible PTO

Company provided lunch

Risks

Increased competition from insurtech companies like Lemonade and Hippo.

Potential impact of climate change on coastal areas could raise claims costs.

Regulatory challenges in new markets like Texas may complicate operations.

Differentiation

Kin Insurance offers direct-to-consumer policies, eliminating the need for brokers.

The company uses extensive property data for precise pricing and improved underwriting.

Kin focuses on coastal homeowners, providing tailored insurance solutions for high-risk areas.

Upsides

Kin's expansion into Texas taps into an underserved market with high demand.

The company achieved a $1bn valuation, securing its Unicorn status in 2023.

Kin's technology-driven model ensures competitive rates and personalized service.

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