Specialist, Video Investment

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, MarketingIndustries

Requirements

Candidates must have at least 1 year of experience buying Converged Television and Digital Video. Proficiency in the video landscape, including legacy and emerging media owners, is required. Strong organizational and mathematical skills are essential, along with the ability to multitask and meet deadlines. Candidates should possess the ability to establish good working relationships with internal and external stakeholders, work effectively with various internal teams, and communicate effectively within a team environment, with outside media representatives, and with clients. Must be prepared for a fast-paced environment and comfortable making decisions.

Responsibilities

The Specialist, Video Investment will work with media owners to create and activate partnerships across the video landscape to help agency clients achieve business goals. This includes assisting with the negotiation and placement of video buys, managing the execution of video buys, and ensuring the accuracy of buy details. The role involves partnering with trafficking/ops teams, assisting with client buy overviews, supporting Upfront and Scatter negotiations, and staying up-to-date on video marketplace trends. Additionally, the specialist will partner with the integrated media team to report on campaign performance, build relationships with media partners, communicate campaign status to team members and clients, assist with industry POVs, and collaborate with the finance team to resolve billing issues. The position requires strict adherence to client budgets while meeting client objectives.

Skills

Video Investment

Media Planning

Negotiation

Data Analysis

Strategic Planning

Problem-Solving

Communication

Storytelling

Adaptability

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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