Digital Marketing Specialist

Remote

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$45,760 – $62,400Compensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, EdTechIndustries

Requirements

Candidates should have 1-3 years of hands-on experience in digital marketing, social media, or content management, with strong writing and visual storytelling skills. Familiarity with digital ad platforms and SEO tools is required, and the ability to work independently and remotely is essential. Preferred qualifications include experience with bilingual (English + Chinese) campaigns or Asian American education markets, previous work with education or edtech brands, and basic knowledge of CRM or email marketing platforms.

Responsibilities

The Digital Marketing Specialist will support and amplify the company's online presence by executing multi-channel marketing strategies to increase traffic, brand engagement, and student enrollment. Key duties include creating digital content such as banners and social media posts using design tools, planning and optimizing paid and organic campaigns on platforms like Facebook, Instagram, and Google, and supporting bilingual outreach on community platforms. The specialist will also optimize the website for search engine visibility, monitor key performance metrics, coordinate digital promotion of in-person events, and collaborate with various departments to align marketing goals with brand growth.