SEO Specialist II

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, BiotechnologyIndustries

Requirements

The SEO Specialist II is responsible for determining and executing organic search strategy for assigned clients, including conducting research, creating monthly strategy plans, conducting and correcting site health audits, and managing directory citation consistency. Strong organization, time management, and communication skills are critical, as is the ability to manage a heavy client load of 25-35 accounts and adapt to varying task schedules and deadlines.

Responsibilities

The SEO Specialist II will conduct preliminary research to identify organic search strengths, weaknesses, opportunities, and threats for clients. They will create required deliverables based on research, develop organic search strategies to drive client performance, and meet with clients and performance managers to review reports and address questions. Responsibilities include content editing and publishing, Google Business Profile updates, citation management, social posting, technical site audits and updates, Google Search Console audits, performance deep dives, monthly reporting, and strategy adjustments.

Skills

SEO

organic search

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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