Social Media and Marketing Specialist

Position Overview

• Location Type: Not Specified
• Job Type: Not Specified
• Salary: Not Specified

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional. Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.

Role Overview: This new and exciting role puts you at the forefront of our social media revolution, where you'll craft and shape Blinkist's unique digital identity through thumb-stopping creativity and buzz-worthy storytelling. You'll be the creative force behind our Instagram and TikTok presence, creating viral moments while building a community of curious minds and connecting with fresh audiences who could become our biggest fans.

About the Role

Primary Focus (70%): Organic Social Media Excellence

• Drive organic growth and engagement on Instagram and TikTok platforms.
• Live and breathe Instagram / TikTok culture - from trending sounds to emerging formats, staying plugged into the platform's pulse 24/7.
• Develop and execute content strategies that shape the company's creative vision.
• Closely monitor platform trends.
• Build high community engagement with innovative ideas and high frequency.

Supporting Functions (30%): Creative Production & Marketing Support

• Assist with AI-driven and manual asset production workflows using tools like Canva & Figma.
• Manage content uploading and platform optimization.
• Support cross-functional marketing projects and campaigns.
• Contribute to performance creative testing ideation.

About You

Social Media Native:

• Deeply embedded in Instagram and TikTok culture with an intuitive understanding of platform dynamics.
• Demonstrates genuine passion for social media as both a consumer and creator.
• Stays current with emerging trends, viral content, and platform updates.

Creative Innovator:

• Generates original, outside-the-box content regularly.
• Quickly adapts and builds upon viral trends from industry leaders.
• Strong design and messaging skills.
• Brings next-level creativity and a fresh perspective to social media strategy.
• Successfully translates organic content insights into performance marketing opportunities.

Agile Content Producer:

• Comfortable with rapid content creation.
• Embodies "shoot first, perfect later" mentality for timely trend participation.
• Adapts quickly to new tools.
• Maintains high production velocity without sacrificing quality standards.
• Demonstrates executional excellence in supporting team objectives.

Strategic Mindset:

• Pragmatic approach to decision-making, comfortable with basic data analysis.
• Contributes innovative ideas that bridge creative and analytical thinking.
• Efficiently prioritizes tasks to maximize platform growth.

Why Blinkist/Go1

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

Valued Benefits:

• 30 PTO days + Wellbeing days + Learning days
• Flexible approach to work
• Monthly work-from-home or transport reimbursement
• One-time work-from-home office setup budget
• Employee Stock Option Plan
• Unlimited access to the Go1 Learning Hub and Blinkist app
• Professional development fund
• Volunteer leave to give back to the community
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals.