Colibri Group

Marketing Coordinator

Remote

Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Education, EdTech, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience. They should have proven experience as a Marketing Coordinator or similar role, preferably within the healthcare or ed-tech industry, and a strong understanding of omni-channel marketing strategies and campaign execution. Proficiency in marketing analytics tools and A/B testing methodologies is also required.

Responsibilities

The Marketing Coordinator will support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives. They will assist in the development and implementation of omni-channel marketing campaigns, coordinate and execute marketing projects, oversee social media accounts, manage email campaigns, conduct A/B testing, implement customer attraction strategies, collaborate with GTM teams, maintain brand messaging, monitor campaign performance, and support direct mail initiatives. Additionally, they will complete other duties and special projects as assigned, including posting podcasts and creating promotional codes.

Skills

Organizational Skills
Communication
Project Management
Digital Marketing
Social Media
Content Creation
Campaign Execution

Colibri Group

Online learning solutions for licensed professionals

About Colibri Group

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.

Frontenac, MissouriHeadquarters
1990Year Founded
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Training
Employee Assistance Program
Professional Development Budget

Risks

Emerging online platforms offering free courses may erode Colibri's market share.
Frequent updates to meet licensing requirements could strain resources and compliance efforts.
Integration challenges from acquisitions may divert focus from core business operations.

Differentiation

Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
The company leverages a proprietary SaaS platform for high-quality educational content delivery.
Colibri Group's partnerships with universities enhance pre-licensure programs for students.

Upsides

Strategic acquisitions, like TRC Healthcare, expand Colibri's market reach and service offerings.
Partnerships with institutions like the University of Tulsa boost program credibility and enrollment.
Growing demand for micro-credentials aligns with Colibri's focus on professional development.

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