Content Marketing Manager - Generation Genius

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Newsela is an education technology company that helps K–12 educators drive real learning outcomes by combining engaging, accessible content with integrated assessments and insights. Our suite of products is designed to support teachers in building knowledge, deepening understanding, and sparking curiosity across the curriculum. In 2025, Newsela acquired Generation Genius, a beloved provider of standards-aligned math and science content for elementary and middle school students. As we scale this product as part of the Newsela family, we’re looking for a Content Marketing Manager who will be solely focused on driving engagement and growth for Generation Genius across its website, blog, email, and other key marketing channels.

This is an exciting opportunity to join Newsela’s marketing team while owning the content strategy for a fast-growing product that is already used and loved by educators across the country. We are looking for a collaborative teammate who thrives in cross-functional environments and can manage multiple priorities with ease. If you are a strategic storyteller who knows how to engage educators through clear, inspiring content, and a data-driven marketer who can use performance insights to refine and elevate strategy, APPLY NOW!

Requirements

• 5+ years of experience in content marketing, with a proven track record of growing web traffic and lead generation, ideally within edtech or SaaS
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proficient with marketing automation platforms (e.g., HubSpot, Pardot, Slate) and CMS tools (e.g., WordPress, Drupal).

Responsibilities

• Blog, Social, and SEO Strategy:

  • Build and manage editorial calendars aligned with key product updates, education trends, and seasonal campaigns (e.g., back-to-school, STEM week, Earth Day).
  • Lead our blog and SEO efforts to increase organic traffic and position Generation Genius as a go-to resource for STEM education.
  • Research and write high-performing blog content tailored to educators.
  • Continuously optimize and refresh existing blog content to reflect current search trends and performance insights.
  • Develop and execute social media strategy, increasing educator engagement, word-of-mouth, and teacher trial sign-ups.

• Teacher Engagement:

  • Own and execute the email strategy for engaging teachers with helpful, timely content.
  • Write and edit compelling copy for email campaigns, landing pages, paid media, and product messaging.
  • Collaborate with product and content teams to surface and promote the most relevant resources and features.

• Performance Tracking & Optimization:

  • Monitor and analyze content performance across channels (traffic, email engagement, conversion, etc.).
  • Use insights to iterate on content strategy and improve outcomes.
  • Partner with marketing operations to ensure content is tagged, tracked, and measured accurately.