Responsibilities

The Digital Marketing Manager will oversee all aspects of RegScale’s digital presence, including website management using WordPress, collaborating with internal teams for updates and improvements, monitoring and enhancing website performance, and evolving the user experience. They will also manage email marketing strategy and operations within HubSpot, develop and execute email campaigns to increase engagement and conversions, manage SEO strategy to improve organic traffic and search rankings, strategize and execute paid ad campaigns across platforms like Google Ads and LinkedIn, track key performance indicators (KPIs) to measure marketing success, and collaborate with RevOps to improve marketing reporting in SFDC and HubSpot, as well as manage social media and content syndication.