Digital Marketing Manager

Position Overview

• Location Type: Remote (Preference for candidates near one of our offices)
• Job Type: Full-time
• Salary: Competitive (with stock options)
• Company: RegScale
• Description: The Digital Marketing Manager is responsible for all aspects of RegScale’s digital presence, including the website, webinars, email marketing, marketing technology stack, reporting and analytics, SEO, social media, and content syndication. This role focuses on driving digital growth and optimizing marketing campaigns.

Requirements

• US Citizenship: Required
• Background Check: Required
• Drug Testing: Required (unannounced)
• Experience: Proven experience in digital marketing, with a strong understanding of marketing technologies and analytics.
• Skills: Proficiency in WordPress, HubSpot, Google Analytics (GA), Google Tag Manager (GTM), SEMrush, and other relevant marketing tools.

Responsibilities

• Website Management:
  • Own and manage RegScale’s website using WordPress.
  • Collaborate with internal teams on website updates and enhancements.
  • Monitor and improve website performance (speed, responsiveness, functionality).
  • Evolve the user experience on the website including personalization and interactivity.
• Email Marketing & MOPs:
  • Manage day-to-day operations of HubSpot in conjunction with RevOps.
  • Develop and execute email marketing strategy (inbound, nurture, promotion).
  • Improve and streamline workflows to increase engagement scores and conversions.
• SEO & Paid:
  • Manage SEO strategy to increase organic traffic and search engine rankings.
  • Strategize, execute, and optimize paid ad campaigns (Google Ads, LinkedIn).
  • Monitor and analyze campaign performance to maximize ROI.
• Analytics & KPI Tracking:
  • Track key performance indicators (KPIs) to measure marketing success.
  • Collaborate with RevOps to improve marketing reporting in Salesforce (SFDC) and HubSpot.
  • Leverage GA, GTM, SEMrush, and other analytics tools to optimize digital analytics and reporting.
• Social Media Management:
  • Develop and implement social media strategies.

Application Instructions

• Interested candidates should submit their resume and cover letter.

Company Information

• Company: RegScale
• Description: RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. By leveraging CCM, organizations experience massive process improvements like 90% faster certification times, and 60% less audit prep time. Today’s expansive security and compliance requirements can only be met with a modern, CCM based approach, and RegScale is the leader in that space.