Product Manager - Commercial (Web)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, SaaSIndustries

Requirements

Candidates should have 5+ years of product management experience focused on digital experiences for high-traffic commercial or marketing websites. Experience with content management systems like Contentful, WordPress, or Payload is required, along with a strong understanding of UX, information architecture, SEO, and digital analytics. Proven experience running A/B or multivariate tests to optimize performance and comfort collaborating across product, marketing, design, and engineering teams are also necessary. Familiarity with MarTech tools, cloud platforms, data privacy regulations, and Agile environments are considered bonus qualifications.

Responsibilities

The Product Manager will design and manage key user journeys on the commercial and marketing website, focusing on segmentation, behavior signals, and content relevance. They will own the product roadmap, prioritizing initiatives aligned with growth, brand, and marketing goals. Responsibilities include implementing and evolving SEO best practices, defining KPIs, monitoring user behavior with digital analytics platforms to inform product decisions, and acting as the voice of the user and business to stakeholders. Collaboration with design, engineering, marketing, and analytics teams to execute roadmap initiatives is also a key duty.

Skills

Product Management

Web Experience

UX Design

Web Content Management

SEO

Digital Experimentation

Product Positioning

User Journeys

Segmentation

Behavioral Signals

Content Relevance

Roadmap Strategy

Growth Marketing

Brand Marketing

Performance Analytics

Google Analytics

Fullscript

Platform for managing supplement plans

About Fullscript

Fullscript provides a platform for healthcare practitioners to create and manage supplement plans for their patients. The platform simplifies the workflow for health professionals, allowing them to personalize treatment plans with custom protocols and features. It serves over 70,000 practitioners, including doctors and nutritionists, and operates in a two-sided market by selling high-quality supplements directly to patients or in-office, with prices set by the practitioners. Fullscript also offers educational resources to help patients adhere to their supplement plans, including infographics, handouts, and an award-winning blog covering various wellness topics. The company's goal is to improve patient outcomes and make wellness more affordable through better support and resources for both practitioners and patients.

Ottawa, CanadaHeadquarters

2011Year Founded

$265.7MTotal Funding

LATE_VCCompany Stage

Education, Healthcare, Consumer GoodsIndustries

501-1,000Employees