Director, SEO Marketing
Airwallex$220,000 - $270,000/year
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
HealthcareIndustries
Requirements
Candidates should have 2-4 years of experience in website management or digital marketing, with proficiency in content management systems like WordPress. Experience with web analytics platforms (Amplitude, Google Analytics, Looker Studio), A/B testing tools (VWO, Optimizely), and a working knowledge of on-page SEO, metadata, and information architecture are required. Familiarity with HTML and basic front-end skills is beneficial, as is experience with project management tools like Jira and Asana. A Bachelor's degree in Marketing, Communications, Computer Science, or a related field is necessary, along with strong organizational, communication, and attention-to-detail skills.
Responsibilities
The Website & SEO Marketing Associate will support digital strategy and execution across company websites and client microsites to enhance member engagement and brand visibility. This role involves updating web content in WordPress, running A/B tests, and executing projects related to SEO, CRO, UX, social SEO, and technical optimization. Responsibilities include maintaining client microsites, collaborating with cross-functional teams for website updates, conducting page enhancements and error resolution, tracking and reporting on web performance, applying UX and SEO best practices, optimizing content for search and social platforms, and participating in planning discussions.
Skills
WordPress
SEO
CRO
UX
Content Management
A/B Testing
Jira
Asana
Project Management
Digital Marketing
Website Management
Social Media Optimization
Technical Optimization
Included Health
Healthcare advocacy and specialized care services
About Included Health
Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.
San Francisco, CaliforniaHeadquarters
2020Year Founded
$337.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
HealthcareIndustries
51-200Employees
Benefits
Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.
Risks
Competition from Teladoc and Amwell threatens market share.
Post-merger integration challenges could affect service delivery.
Regulatory scrutiny on telehealth may impact operational flexibility.
Differentiation
Included Health offers integrated primary and behavioral health services.
They provide 24/7 on-demand care with diverse providers.
Their data-driven approach enhances healthcare outcomes and reduces costs.
Upsides
Rising demand for telehealth boosts Included Health's virtual care services.
Employers investing in healthcare benefits expand Included Health's client base.
Value-based care models align with Included Health's focus on outcomes.
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