Digital Marketing Manager

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, BiotechnologyIndustries

Requirements

Candidates should have experience in creating and executing digital marketing strategies, with a focus on demand generation and pipeline acceleration. Experience in managing digital programs such as webinars, content syndication, and review sites is necessary. The role requires collaboration with various internal teams including Integrated Campaigns, Product Marketing, Performance Marketing, and Operations. Familiarity with key success metrics for digital marketing programs and channels, including performance and ROI, is essential. The position is based in San Francisco with a hybrid work model requiring three days a week in the office.

Responsibilities

The Digital Marketing Manager will build, scale, and optimize digital marketing channels like webinars, content syndication, and review websites. They will align Retool's digital strategy with broader integrated campaigns to deliver predictable pipeline, and build and maintain Retool's presence on review sites, online directories, and forums. The role involves running experiments to improve success metrics, creating programs for all stages of the demand funnel to accelerate pipeline generation, and evaluating/tracking key success metrics to provide recommendations on budget distribution. Additionally, the manager will ensure programs and campaigns are efficient, build streamlined reporting processes, and communicate impact to stakeholders.

Skills

Digital Marketing Strategy

Demand Generation

Webinars

Content Syndication

Forum Management

Marketing Channel Scaling

Product Promotion

Content Promotion

Retool

Simplifies development of internal business tools

About Retool

Retool helps businesses create internal tools quickly and easily, targeting developers and IT teams. Users can build applications by connecting to various databases and APIs using a drag-and-drop interface, which reduces the need for extensive coding. The platform manages data fetching and user interface concerns, allowing developers to focus on customization. Retool operates on a subscription model and aims to streamline operations and improve productivity for businesses.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$160.6MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees