Zoom

Digital Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Software, TelecommunicationsIndustries

Requirements

Candidates should have 5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication. A BA/BS in marketing, communications, or a related field is required. Experience as a digital marketing generalist with expertise in display, paid social, or content syndication is necessary. Familiarity with platforms like Google Marketing Platform, TTD, Demandbase, and 6sense is needed, along with experience advertising on LinkedIn, Facebook, Reddit, and other social networks. Prior work on B2B/SaaS marketing teams targeting IT Decision Makers is essential. A data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously are crucial.

Responsibilities

The Digital Marketing Manager will manage and expand global digital channels, including managing existing vendors and onboarding new ones. They will execute comprehensive campaigns, covering planning, buying, optimization, and reporting. Responsibilities include shaping the optimal ad tech stack, managing media budgets, forecasting channel efficiency, and partnering with cross-functional leaders. The role involves driving growth through testing and optimization, managing global campaigns with creative, targeting, and budget oversight, and developing detailed reports on various performance metrics. The manager will act as a subject matter expert in digital marketing trends, collaborate with cross-functional teams to implement best practices and testing roadmaps, and contribute to creative strategy. They will also manage complex work-streams aligned with marketing objectives and establish internal procedures and policies.

Skills

Digital Marketing
Campaign Management
Media Buying
Optimization
Reporting
Ad Tech
Budget Management
Forecasting
Display Advertising
Paid Social
Content Syndication
Data Analysis
Strategic Planning
Cross-functional Collaboration

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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