Growth Marketing Manager, Performance Marketing
Maven ClinicFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have 5+ years of experience in performance paid media, with an emphasis on display, paid social, and content syndication. A BA/BS in marketing, communications, or a related field is required. Experience as a digital marketing generalist with expertise in display, paid social, or content syndication is necessary. Familiarity with platforms like Google Marketing Platform, TTD, Demandbase, and 6sense is needed, along with experience advertising on LinkedIn, Facebook, Reddit, and other social networks. Prior work on B2B/SaaS marketing teams targeting IT Decision Makers is essential. A data-driven approach, attention to detail, advanced Excel skills, and the ability to manage multiple projects simultaneously are crucial.
The Digital Marketing Manager will manage and expand global digital channels, including managing existing vendors and onboarding new ones. They will execute comprehensive campaigns, covering planning, buying, optimization, and reporting. Responsibilities include shaping the optimal ad tech stack, managing media budgets, forecasting channel efficiency, and partnering with cross-functional leaders. The role involves driving growth through testing and optimization, managing global campaigns with creative, targeting, and budget oversight, and developing detailed reports on various performance metrics. The manager will act as a subject matter expert in digital marketing trends, collaborate with cross-functional teams to implement best practices and testing roadmaps, and contribute to creative strategy. They will also manage complex work-streams aligned with marketing objectives and establish internal procedures and policies.
Video conferencing and online meeting solutions
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.