Growth Marketing Manager, Performance Marketing
Maven ClinicSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
$110,000 – $130,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Data & AnalyticsIndustries
Requirements
Candidates should have proven experience in managing and optimizing paid media campaigns on platforms such as Facebook and Google. A strong analytical mindset is essential, along with the ability to interpret key performance indicators (KPIs) and collaborate with cross-functional teams. Familiarity with performance marketing channels, including Meta, Affiliate, Search, Shopping, and YouTube, is required.
Responsibilities
The Paid Media Manager will lead performance marketing channels and collaborate cross-functionally on various advertising platforms. They will analyze campaign performance, evaluate KPIs, and work with the performance and data team to optimize campaigns. Additionally, they will recommend new copy, creative assets, bidding strategies, and testing structures based on both qualitative and quantitative metrics.
Skills
Meta Campaigns
Google Campaigns
Campaign Performance Analysis
KPI Analysis
Copywriting
Creative Assets
Bidding Strategies
Testing Structures
Eight Sleep
Personalized temperature control for better sleep
About Eight Sleep
Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.
New York City, New YorkHeadquarters
2014Year Founded
$157.6MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
Commuter Benefits
Parental Leave
Company Equity
Risks
High price point of Pod 4 Ultra may limit market penetration.
Expansion into UAE may face cultural and regulatory challenges.
Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.
Differentiation
Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.
The Pod provides sleep and health insights, setting it apart in the wellness market.
Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.
Upsides
Expansion into the UAE indicates growing international presence and revenue potential.
Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.
Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.
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