Senior Performance Marketing Manager
TailscaleFull Time
Senior (5 to 8 years)
Candidates should have a proven track record of managing performance marketing campaigns and a deep understanding of multiple digital ad platforms, including Google Ads (PMax, DemandGen, Search Campaigns), Facebook, Instagram, TikTok, YouTube, LinkedIn, and DSPs like StackAdapt or RollWorks. Experience with B2B and B2C audiences, driving conversions for SaaS sign-ups, and enterprise lead generation is essential.
The Senior Paid Media Manager will lead, manage, and drive revenue growth through omnichannel paid media tactics such as search, social, and display. This role involves strategizing and executing comprehensive multi-channel paid media programs to drive brand awareness, generate high-quality conversions, and nurture prospects. Responsibilities include managing daily/weekly/monthly budgets, identifying and implementing optimizations, building campaigns, and reporting on performance across various channels to meet sign-up, lead generation, and revenue goals.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.