Digital Marketing Analyst at Similarweb

Prague, Prague, Czechia

Similarweb Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Marketing Analytics, TechnologyIndustries

Requirements

  • 1 year of experience in a similar position
  • Strong analytical skills with the ability to interpret and draw insights from data
  • Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner
  • Familiarity with data analysis and visualization tools (e.g., Google Slides, Excel, Tableau)
  • Experience with Similarweb products or other marketing analytics tools is a plus

Responsibilities

  • Utilize Similarweb data and tools to gather in-depth intelligence on client competitors and their broader industry
  • Analyze website traffic, audience demographics, marketing channels, and advertising strategies to identify key trends and opportunities
  • Create compelling and informative client presentations, visually communicating complex data insights in a clear and impactful way
  • Develop regular reports for clients, highlighting key competitor and industry trends, along with actionable recommendations
  • Stay up-to-date on the latest marketing trends and Similarweb product features
  • Collaborate with the CS team to ensure reports and presentations align with client needs and business objectives

Skills

Key technologies and capabilities for this role

SimilarwebData AnalysisWebsite Traffic AnalysisAudience DemographicsMarketing ChannelsAdvertising StrategiesData VisualizationClient PresentationsReportingCompetitor IntelligenceTrend Analysis

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position follows a hybrid work model with 4 days in the office and 1 day working from home.

What benefits are offered to employees?

Benefits include 5 weeks of vacation, an extra day off during your birthday month, 3 sick days, a multisport card, snacks and drinks in the office, and top hardware.

What skills and experience are required for this position?

Candidates need 1 year of experience in a similar position, strong analytical skills, excellent written and verbal communication skills, and familiarity with data analysis tools like Google Slides, Excel, and Tableau.

What is the company culture like at Similarweb?

Similarweb offers an innovative environment where you can bring ideas to life with full support, work on a platform used by major companies like Google and Adidas, and enjoy a hybrid model with perks in a new office stocked with snacks and drinks.

What makes a strong candidate for this Digital Marketing Analyst role?

A strong candidate has 1 year of relevant experience, strong analytical and communication skills, proficiency with data visualization tools, and experience with Similarweb or similar marketing analytics tools as a plus.

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters
2007Year Founded
$229.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Flexible Work Hours
Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.
Rapid growth of AI-driven platforms may shift focus from traditional web analytics.
Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.
The platform provides actionable insights for businesses to gain a competitive edge.
Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.
Recognition as Alternative Data Provider of the Year highlights industry leadership.
Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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