Digital Marketing Analyst at Similarweb

Prague, Prague, Czechia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Marketing Analytics, TechnologyIndustries

Requirements

1 year of experience in a similar position
Strong analytical skills with the ability to interpret and draw insights from data
Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner
Familiarity with data analysis and visualization tools (e.g., Google Slides, Excel, Tableau)
Experience with Similarweb products or other marketing analytics tools is a plus

Responsibilities

Utilize Similarweb data and tools to gather in-depth intelligence on client competitors and their broader industry
Analyze website traffic, audience demographics, marketing channels, and advertising strategies to identify key trends and opportunities
Create compelling and informative client presentations, visually communicating complex data insights in a clear and impactful way
Develop regular reports for clients, highlighting key competitor and industry trends, along with actionable recommendations
Stay up-to-date on the latest marketing trends and Similarweb product features
Collaborate with the CS team to ensure reports and presentations align with client needs and business objectives

Skills

Similarweb

Data Analysis

Website Traffic Analysis

Audience Demographics

Marketing Channels

Advertising Strategies

Data Visualization

Client Presentations

Reporting

Competitor Intelligence

Trend Analysis

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters

2007Year Founded

$229.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.

Rapid growth of AI-driven platforms may shift focus from traditional web analytics.

Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.

The platform provides actionable insights for businesses to gain a competitive edge.

Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.

Recognition as Alternative Data Provider of the Year highlights industry leadership.

Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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